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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Plze?sk? Prazdroj Had a Record–Breaking Export in 2012

Plze?sk? Prazdroj exported 920 000 hectolitres of beer in 2012. It represents an increase of almost 3% and exceeds 900 000 hl for the first time in the history. The record sales abroad were positively influenced by higher demand for Pilsner Urquell in Asian countries and in the United Kingdom. In the domestic market the sales went up in the off–trade segment benefiting from innovations such as convenient packaging or mixed beer–based drinks. The continuing outflow of consumers from restaurants and bars affected the overall domestic sales reaching over 6.8 million hl. With licenced production of 2.10 million hl Plze?sk? Prazdroj sold in total almost 9.9 million hl of beer matching the last year performance.

Domestic market saw recovery mainly through innovations in the portfolio. However domestic consumption has been impacted by continuous declining trend in the on–trade, resulting from economic and government austerities. Further development of the Czech beer market will be influenced by the recent VAT increase and subsequent shopping decisions made by consumers. We will continue to build our unique Czech beer culture by offering high quality products to satisfy our consumers‘ demands, bringing great shopping experience when purchasing our beer in retail and creating pleasant and favourable environment in designed concepts of bars and restaurants across the Czech Republic.“ Doug Brodman, CEO of Plze?sk? Prazdroj

New record in export charts

Despite the continuous challenging economic situation in many export markets, the demand for beer brands of Plze?sk? Prazdroj in 2012 grew to a new historical record. Export of Pilsner Urquell to more than 50 countries went up by 3% compared to prior year. Marketing activities during the whole year and successful presentation of Pilsner Urquell brand during the Olympic Games in London raised sales in the United Kingdom by more than 20%. Consumers in South Korea, Japan, Vietnam and Taiwan showed higher interest in Pilsner Urquell, so the total export of this lager in Asia region grew by more than 50%.

Increase in off–trade benefited from innovations

In the domestic market sales in off–trade increased by a single digit percentage, mainly through successful innovations such as mixed beer–based drinks, convenient packaging like cans and PET bottles. This partially compensated for continuous declining trend in the on–trade segment. In 2012, Plze?sk? Prazdroj introduced numbers of new products, such as mixed beers with fruit juices Gambrinus Lime & Elderberry and Gambrinus Sharp lemon, a wheat beer with peal of orange and coriander called F?nix, Frisco Blackcurrant or Birell Lime & Raspberry flavour and offered beer brands in convenient packaging. In addition, Plzensky Prazdroj developed,sets new standards for a beer shopping experience and match the uniqueness of beer category’s position in the Czech Republic. In the on–trade segment the Company introduced our new brands and continued to offer unfiltered beer in broaden number of pubs.

29 Янв. 2013

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