The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Australia. CUB dismisses claims of crafty marketing
CUB's public relations agency, Liquid Ideas, last week issued a press release announcing that Byron Bay Brewing Co, a small northern NSW brewery that is independently owned by Barry Schadel, had released its Pale Lager in packaged format.
The bottled beer was in fact produced by CUB at its brewery in Warnervale under a new licensing agreement with Byron Bay Brewing Company.
But as with the packaging of the beer itself, the press release did not disclose that CUB had any involvement in the production or rollout of the new beer.
In an open letter to Carlton & United Breweries CEO Ari Mervis, beer writer Matt Kirkegaard called for the brewer to be more transparent in its marketing of the beer.
"When I read the media release, it seemed to be strongly suggesting that the beer was being brewed and bottled solely by the Byron Bay Brewing Company," Kirkegaard says.
"Without an intimate knowledge of the Australian beer market, anyone reading the media release or seeing the beer's packaging would be very surprised to learn that the beer is actually being made, marketed and distributed by Carlton and United Breweries, albeit under licence," he says.
"The way that your company is marketing this beer, at the very least, lacks transparency. At its worst, it could appear that your company is actively seeking to hide your involvement from the consumer."
But Byron Bay Brewing Company owner Barry Schadel told TheShout he didn't understand why he should have to declare CUB's involvement in expanding the distribution of a brand that he created and continues to own outright.
"It's not their product, it's my product. It's ridiculous," he said.
CUB spokesman Jeremy Griffith told TheShout that he would understand the reaction if Byron Bay Brewing Company was owned by CUB, but it's still Barry Schadel's brand.
"We are providing the opportunity for a small craft brewery to expand its distribution and bring its beer to a national market," he said.
"We think this a positive step. The beer and brewery remain independently owned by Barry Schadel."
A page entitled "Dear Ari Mervis: Please Fix It" has attracted 263 'likes' on Facebook since it was created on Monday.
The incident continues an international debate over transparency in labelling of beers.
The Brewers Association – which represents small and independent American craft brewers – recently said large, multinational brewers "appear to be deliberately attempting to blur the lines between their crafty, craft-like beers and true craft beers from today's small and independent brewers".
30 Янв. 2013