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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Diageo Completes Beer Business Deal

London-based Diageo Plc. (DEO) has completed its joint venture with India’s largest spirits company United Spirits Limited, to own United National Breweries' traditional sorghum beer business in South Africa. Diageo has bought 50% of the business for approximately 25 million pounds sterling ($36.0 million). The remaining half of the company will be held by a company affiliated to Dr. Vijay Mallya, Chairman of United Spirits Limited.
The deal dates back to November 2012, when Diageo and Mallya had signed a Memorandum of Understanding (MoU) for the traditional sorghum beer business of South Africa-based United National Breweries. The 50-50 joint venture will foray into certain emerging markets of Africa and Asia (excluding India).
Along with the signed MoU, Diageo also agreed to acquire a 53.4% stake in United Spirits for 1.285 billion pounds sterling ($2.05 billion), in order to venture into the fast growing alcohol market in India. Besides financial strength, the acquisition is expected to help to reduce debt and provide United Spirits with the opportunities it seeks. For Diageo, United Spirits will not only open up the growing market Indian market, but also assure access to a burgeoning middle class and a rising beer consumption trend.
Entrepreneur Mallya sold the 53.4% stake in United Spirits to Diageo as he requires sufficient cash to bail his Kingfisher Airlines out of bankruptcy.
Diageo, the owner of leading brands like Smirnoff and Johnnie Walker explores opportunities to expand geographically through acquisitions, within its financial criteria. The acquisitions of companies with strong local routes to market and brands like Mey I?ki in Turkey and the investment in ShuiJingFang in China and Halico in Vietnam in fiscal 2012 are particularly appealing.
Currently, Diageo Plc. carries a Zacks Rank #3 (Hold). We would also recommend that investors to consider Boston Beer Company Inc. (SAM), and Compania Cervecerias Unidas S.A. (CCU) that carry a Zacks Rank #1 (Strong Buy) and Constellation Brands Inc. (STZ) with a Zacks #2 (Buy). These companies offer a more attractive exposure to alcoholic beverage segments.
30 Янв. 2013

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