The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
US. Brewers Association Launches KegReturn.com
Kegs are always the property of the brewery which purchased them and filled them with beer. Many kegs disappear as a result of accidental mishandling, while others go missing due to intentional misappropriation. KegReturn.com offers a convenient way for kegs to get returned to their proper owner.
“Craft beer sales have grown tremendously over the past decade, which means the number of kegs owned by brewers has increased as well,” said Paul Gatza, director of the Brewers Association. “Keg disappearances and the resulting profit loss are hindering opportunities for craft brewers. We must ensure kegs are returned to their owners, it’s the right thing to do.”
According to the Brewers Association, keg loss costs craft brewers between $0.46 and $1.37 per-barrel of annual keg production. Assuming 2011 craft beer sales of 11.5 million barrels, that is a total direct capital charge to craft brewers of $5.3 million and $15.8 million annually. Lost kegs, the association adds, act as an enormous additional and unintended tax on beer, ultimately having a direct impact on job growth and profit reduction for brewers, wholesalers and retailers.
“Understanding the issue at hand is a vital part of finding a solution,” said Ken Grossman of Sierra Nevada Brewing Company and BA Technical Committee chair. “The online resource at KegReturn.com allows people to contact the brewery or their local distributor to return kegs back to the brewery to be filled again with beer. We call on beer lovers and people in the trade to help reunite kegs with their owners.”
For more information on keg etiquette, the keg return program, or for registration, visit: www.kegreturn.com
30 Янв. 2013