PepsiCo and Anheuser-Busch InBev are collaborating on joint promotions and in-store marketing for the first time, according to a story by Ad Age. The collaboration will take place in the days leading up to the Feb. 3 Super Bowl. (more…)
Kirin Holdings Co. is considering entering the beer market in Myanmar, initially aiming to sell its main Ichiban Shibori brand beer there, it has been learned. (more…)
Small brewers say it’s crafty of their bigger brethren to market some labels as “craft” beer. (more…)
Czech brewer Budejovicky Budvar reports 1 pct rise in exports to highest level in 117 years (more…)
Brooklyn Brewery announced over the weekend that it would build another plant 4,000 miles away from its Williamsburg home in Stockholm, offering further proof that Brooklyn is no longer just a borough of Manhattan — it’s a brand. (more…)
SABMiller plc announced that China Resources Snow Breweries Limited (CR Snow), its joint venture with China Resources Enterprise, Limited (“CRE”), has entered into an agreement with Asahi Breweries Itochu (more…)
In 2013, U.S. drinkers will be able to taste Black Crown, a new, stronger version of Budweiser, said Bloomberg. The drink, which Anheuser-Busch InBev NV said has a more distinct flavor and taste than regular Budweiser, was selected for production from 12 experimental varieties submitted by head beermakers at each of the brand’s U.S. breweries. (more…)
Carlsberg holds more potential for investors than its rivals brewers this year as its Russian performance continues to improve, according to an analyst. (more…)
Germany-based Beck’s has introduced Beck’s Sapphire, a golden pilsner brewed with German Saphir aroma hops in the US. (more…)
Anders Roed is in a difficult position for a marketing manager: He is not allowed to advertise on television, in newspapers or on the Internet. Yet the head of marketing at Ringnes in Norway has seen a succession of foreign visitors recently keen to gain insights from him. (more…)
