Heineken N.V. (‘HEINEKEN’) announced today that it has started a strategic review of its Hartwall business in Finland. During this review, HEINEKEN will evaluate strategic options for Hartwall to drive continued growth for the business, within or outside of HEINEKEN. The strategic review is expected to be finalised before the end of the year.
HEINEKEN acquired Hartwall as part of the Scottish & Newcastle transaction in 2008. Hartwall is a leading and innovative player in the Finnish beverage category with strong market positions in beer, carbonated soft-drinks, waters, long-drinks, ciders, wines and spirits. The company has around 850 employees.
Further information about the strategic review will follow if and when appropriate.