Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Claus R?ttich: new Executive Director Marketing & Communications at N?rnbergMesse
* New assignment covers market and customer-orientated communications for all N?rnbergMesse products
The task of powerfully communicating and positioning the N?rnbergMesse Group, its trade fair brands and the advantages of the N?rnberg exhibition location needs an experienced exhibition and marketing professional. “With Claus R?ttich we have found two-in-one as it were: an exhibition expert who has been connected with N?rnbergMesse for 20 years and passionately devoted to marketing since the start of his professional career. Ideal qualities for promoting Marketing & Communications,” say Dr. Roland Fleck and Peter Ottmann, CEOs of N?rnbergMesse.
Executive Director Marketing & Communications
R?ttich (50) takes over the division with effect from
1 March from Peter Ottmann, who was appointed CEO in August 2011 and had continued to fill this post on an interim basis. “I look forward to using my passion for marketing and my experience from over ten years of ‘making exhibitions’ to create new impetus for N?rnbergMesse and its highly diversified portfolio of trade fairs,” says Claus R?ttich.
R?ttich’s future area of responsibility includes Dialogue Marketing & Visitor Service, New Media,
Protocol & Event Marketing, Public Relations, Advertising & Corporate Design, Market Research, Brand Rights Management and the activities of Mergers & Acquisitions.
R?ttich studied economics in Augsburg and
Yale, USA, specializing in marketing, international business and strategic corporate management. He joined N?rnbergMesse in 1993 as Assistant to the Managing Director. He was appointed Director Marketing and Corporate Development in 2000 and in 2002 took over the newly created division Exhibition Management II at N?rnbergMesse, with responsibility for about a dozen trade fairs, including world-leading exhibitions like BioFach, fensterbau/frontale and POWTECH, but also for many special-interest events, such as Vivaness, mailingtage, TechnoPharm, Stone+tec and it-sa. R?ttich was granted joint power of representation in 2005 and since then has been a Member of the Management Board of N?rnbergMesse.
About the N?rnbergMesse Group
N?rnbergMesse is one of the 20 largest exhibition companies in the world and among the Top Ten in Europe.The portfolio covers some 120 national and international exhibitions and congresses and approx. 40 sponsored pavilions at the N?rnberg location and worldwide. Every year, around 30,000 exhibitors (international share:
39 %) and up to 1.4 million visitors (international share of trade visitors: 22 %) participate in the own, partner and guest events of the N?rnbergMesse Group, which is present with subsidiaries in China, North America, Brazil and Italy.The group also has a network of 47 representatives operating in 98 countries.
14 Мар. 2013