Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
N?rnbergMesse India founded in New Delhi
- Ceremonial attended by 200 guests
- The Indian Managing Director and her colleagues will share their country-specific know-how about trade fairs
- Successful cooperation with the Indo-German Chamber of Commerce
N?rnbergMesse has founded a subsidiary in India, N?rnbergMesse India Pvt. Ltd. More than 200 guests, including the German ambassador in India, Michael Steiner, celebrated its official inauguration in New Delhi. N?rnbergMesse India is the fifth international subsidiary of the N?rnbergMesse Group.
Ceremonial opening with 200 guests in New Delhi: The CEOs of the N?rnbergMesse Group, Dr. Roland Fleck (l) and Peter Ottmann (r), and Sonia Prashar, CEO of N?rnbergMesse India, are very pleased about setting up the fifth international subsidiary of N?rnbergMesse.
Namaste! For N?rnbergMesse, 2013 will be all about the Indian subcontinent, since this is the place where the latest international subsidiary was set up at the beginning of April. In the future, N?rnbergMesse India Pvt. Ltd. will strengthen the bonds between Nuremberg and New Delhi. The CEOs of the N?rnbergMesse Group, Dr. Roland Fleck and Peter Ottmann, define the enterprise's central goal: "Our own portfolio of Indian specialist events and pavilion contracts which we already had at the start shall be extended, paving the way for exhibitors and visitors from India to Europe, the Americas and Asia and vice versa."
N?rnbergMesse has made enormous progress. Its high-profile international trade fairs have catapulted it into the league of the world's top fifteen exhibition organizers. "Our next goal is the top ten", say Fleck and Ottmann with confidence. According to the two CEOs, India is an important step on the way to achieving this goal. Today, India is the world's fourth-largest economy in terms of purchasing power; in 2020, the subcontinent is predicted to generate a higher Gross National Product than Germany, showing a diversified economic structure. Growth sectors such as the automotive, chemical and pharmaceutical industries, information technology, mechanical engineering, medical technology, biotechnology, electrical engineering or food processing, generate their demand mainly from the Indian tendency towards consumption and investment.
Exhibition market with growth potentialWhen an economy is growing, its trade fair market grows, too. A decade ago, 40 trade fairs took place in India; nowadays, these number 140. In addition, numerous events of regional importance are held. A consumption-oriented, fast-growing middle class, the industry's need for modernization, large-scale investment activities in the private sector and India's increasing integration into the global economy continue to boost this development. Trade flows towards Europe and Germany have increased considerably – that is not only reflected in the increasing importance of the Indian exhibition sector, but also in the presence of Indian companies as exhibitors and visitors at international trade fairs in Germany. After all, Germany is India's most important trading partner within the European Union. According to data published by the Association of the German Trade Fair Industry (AUMA), with its 2,832 exhibitors in 2011, India still ranked well behind China with 9,482 exhibitors. "However, in comparison with the other BRIC states - Brazil with 622 and Russia with 880 exhibitors - this is a promising basis for the future”, sums up Dr. Roland Fleck.
Successful cooperation with the IGCC to be reinforcedN?rnbergMesse has been active in India since 2006, back then with a joint stand of German companies at the Agrotech Fair in Chandigarh, in cooperation with the Indo-German Chamber of Commerce (IGCC) as its foreign representative. In 2009, its first own fair followed, the BioFach India.
The Indian exhibition expert Sonia Prashar, who to date has run the Indian projects of N?rnbergMesse as "Marketing & Trade Fairs" Director at IGCC will take over as CEO of N?rnbergMesse India Pvt. Ltd. She and her team share an insight into the local market requirements which is as profound as her subject-matter expertise on a growing number of topics. "Thus, one of the internationally most widely recognized German exhibition companies and the largest German Chamber of Foreign Commerce will join forces in the growth market of India, in order to make joint use of the exceptional opportunities offered in this market. N?rnbergMesse's exhibition expertise and the Chamber's local network and know-how – a classic win-win situation”, says Bernhard Steinr?cke, Director General of the Indo-German Chamber of Commerce.
"N?rnbergMesse is meanwhile present in India with a number of its own events, BioFach India has been joined by fensterbau/frontale india and Powder & Bulk Solids India over the past few years", says the new CEO Sonia Prashar. And the portfolio is still growing: a very promising Indo-German joint venture is the cooperation between the Indian exhibition organizer Colour Publications and Vincentz Network, Hanover, and N?rnbergMesse. In January, the business partners set the seal on the purchase of shares by both German companies in one of India's most important coatings exhibitions. In this context, the CEO of Colour Publication, Dilip Raghavan, warmly welcomes the foundation of N?rnbergMesse India. Just in time for the official opening of N?rnbergMesse India, the management is pleased to have landed an event organization contract: India's largest air conditioning exhibition, Acrex India, will be organized by N?rnbergMesse India during the next three years. "Being awarded the contract for three years in succession is really new; we are very grateful for the trust shown by ISHRAE* – the association that owns the exhibition", says Prashar. Indian Society of Heating, Refrigerating and Air Conditioning Engineers
Organic food, facade technology, processing technology, the coatings and paint industry, refrigeration and air conditioning industry:decisive for the needs and special features of each of the markets is a great deal of sector expertise – and that is precisely the area in which the experts from N?rnbergMesse have made a name for themselves at international level. The Nuremberg company's portfolio still contains various topics for setting up and developing the relevant exhibition networks in India. The aim is to establish a broad event portfolio in the Indian market by purchasing events and developing their own events that correspond to the worldwide exhibition families of the N?rnbergMesse Group and the international subsidiaries in China, Brazil and North America. "This means that our decisions and approach do not rely on rapid, superficial success, but on sound expansion," the Group CEOs Ottmann and Fleck declare in unison.
This idea is backed by an ambitious growth programme, as N?rnbergMesse wants to generate an annual revenue of 400 million US dollars (300 million euros) by 2020, with a contribution of 70 to 80 million US dollars (50 million euros) from international revenue. The group is aiming for a position near the world's top ten – so, the Indian exhibition subsidiary in New Delhi should not remain the youngest for long.
Turkish Airlines is “preferred carrier“ for the openingLast year, N?rnbergMesse signed a Letter of Intent with Turkish Airlines aimed at establishing the airline as "preferred carrier" for N?rnbergMesse. A first tangible result is the cooperation for the ceremonial opening of N?rnbergMesse India: Turkish Airlines is flying the German delegation directly to and from the Indian capital New Delhi via the international hub Istanbul.
About the N?rnbergMesse GroupN?rnbergMesse is one of the 20 largest exhibition companies in the world and among the Top Ten in Europe. The portfolio covers some 120 national and international exhibitions and congresses and approximately 40 sponsored joint pavilions at the Nuremberg location and worldwide.Every year, around 30,000 exhibitors (international share: 39 %) and up to 1.4 visitors (international share of the trade visitors: 22 %) participate in the own, partner and guest events of the N?rnbergMesse Group, which is present with subsidiaries in China, North America, Brazil, Italy and now also India.In addition, the N?rnbergMesse Group has a network of 50 representatives operating in approx. 100 countries.
* Indian Society of Heating, Refrigerating and Air Conditioning Engineers
23 Апр. 2013