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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Upgraded high-performance air coolers – impressive for energy efficiency, air throw, and hygienic design

GEA has extensively further developed its well-establish K?ba market SP and K?ba SG commercial air cooler ranges. New motors reduce energy consumption by 30 % and at the same time increase efficiency to over 90 %. These developments have significantly increased air throw and simulta-neously lowered pressure drop. A newly developed terminal box is now an integral component of the fan, which considerably simplifies installation. All relevant components are simple and easy to clean and are part of the new GEA Hygienic Design concept.

From the heat exchanger, including case design, and up to aerodynamic optimized shape of the fans (including full bellmouth): the entire concept now offers optimal intercoordination of all these components. The result is appreciable enhancement of energy efficiency. Both cooler ranges already today more than satisfy the future stipulations of the European ErP Directive (EcoDesign Directive), which will go into effect in 2015. Basically, the fans are available in AC or EC technology. The fan unit is hinged and heated and features new, controlled drain of condensation water.

In the GEA K?ba SG commercial, curved fixed guide vanes pick up the swirl from the blade movement and direct the dynamic air flow into the horizontal. The benefit in complex refrigeration applications: strong, concentrated air flow – with up to 15 % greater air throw compared to the previous flow straightener – and with less air resistance and greater air volume. As a result, the air flow reaches into the farthest corners of the cold room, to guarantee short cooling times, homogeneous temperature levels for all products, and minimum temperature fluctuations.

It is a simple procedure to remove the air straightener, which allows ease of cleaning. Condensate drain grooves are now integrated into the full bellmouth. During the defrost cycle, there is a controlled flow of con-densed water through these grooves into the drain pan. The splashguard for the motor is an added safety plus. It guarantees protection of the motor assembly during wet cleaning – part of systematic GEA Hygienic Design.

The new S Class from GEA: the GEA K?ba market SP is available now, and the GEA K?ba SG commercial is scheduled for delivery beginning in the third quarter of 2013.

For decades now, these two GEA K?ba air cooler ranges have been successfully placed on the market. The market SP range is primarily used for simple cooling applications. SG commercial has earned respect especially for complex refrigeration applications directed to top-level merchandise protection – for example, in large cold- and frozen-storage facilities.

Sales contact:
GEA K?ba GmbH
Michael M?nch
K?hler Weg 1 - 82065 Baierbrunn, Germany
Phone +49 (0)89 74473 264
[email protected]

3 мая. 2013

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