Volume or niche – the beer market needs the right answers
In 2013 the world beer market is set to exceed 2 billion hectoliters for the first time ever. Beer is continuing to boom – at least if you take a global perspective. But even the regions where the beer market is stagnating or even shrinking nevertheless offer new and interesting opportunities. All these markets need the right solutions, from manufacture through to sales and marketing. The place to find those solutions is at drinktec, the “World?s Leading Trade Fair for the Beverage and Liquid Food Industry”, between September 16 and 20, 2013, in Munich. (more…)