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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.


Pentair, a global leader in filtration and process technologies, has launched a new concept for monitoring the quality of filled packages at drinktec 2013.
The Haffmans Automator provides an outstanding solution that measures all
relevant quality parameters directly in the filled package in a single measurement cycle.
A major advantage of the new concept is its modular design. In addition to the basic
parameters of oxygen (O2) and carbon dioxide (CO2), the system can be extended,
according to customer needs, for analysis of alcohol, turbidity, pH value or others. The
minimum analysis configuration includes determination of headspace oxygen (HSO),
dissolved oxygen (DO), total package oxygen (TPO), headspace volume and CO2, using
proven Pentair measuring technology. All measuring data is centrally stored and can also be
linked to an external laboratory management system. The resulting advantages include
strongly reduced labor needs and a fully automated process that offers all relevant test
results using a single device.
Autosampler Saves Time and Improves Quality
The autosampler is a crucial new feature to the Haffmans Automator as it eliminates the needs
for samples to be put into the device separately and processed one-by-one. The system is
equipped with a sample changer that is suitable for the most common glass bottles, PET
bottles and cans. After the sample is loaded onto the autosampler, sample processing is fully
automatic. For the operator this means a significant time saving as he can perform other tasks
while the analysis is running. In addition, due to the reduced labor requirements, more
samples can be analyzed in the same time, which results in a close-meshed quality control.
Pentair Ltd. (www.pentair.com) delivers industry-leading products, services and solutions for
its customers’ diverse needs in water and other fluids, thermal management and equipment
protection. With pro forma revenues of approximately $8 billion, Pentair employs more than
30,000 people worldwide.
The state-of-the-art quality control equipment and microfiltration as well as custom-made
solutions for CO2 recovery and management for the brewing, soft drink, wine, bioethanol,
and biogas industries offered under the Haffmans brand may be viewed at www.haffmans.nl.
# # #
Pentair Contact:
Sjoerd van der Sterren, Head of Marketing Food & Beverage Process Solutions
Pentair Filtration & Process
Direct: +31 77 323 23 35
Email: [email protected]
25 Сен. 2013



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