N?rnbergMesse achieves best result for an odd year

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• N?rnbergMesse Group: revenue tops 185 million euros
• N?rnbergConvention Center: busy year with many premieres
• Worldwide exhibition ranking: one of the top 15 exhibition centres (more…)

Technology showcase drinktec now also a marketing hub

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The visitors, the speakers and the sponsors – all were agreed the Innovation Flow Lounge, which premiered at drinktec 2013, was a resounding success. This new marketing platform increased the number of visitors from marketing and sales by eight percent. 12,000 visitors to drinktec were from this area. 3,344 visitors to drinktec, the “technology fair”, were pure marketing specialists. And, notably, almost all the visitors to the Innovation Flow Lounge gave a top overall rating to drinktec itself – clear indication that this event has successfully brought together technology and marketing. In addition to its tradition role as a technology
showcase, drinktec has therefore now taken on another function: as a marketing interface. (more…)

What happens at the “Point of Sale”?

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The new Innovation Flow Lounge during the five days at drinktec 2013, World’s Leading Trade Fair for the Beverage and Liquid Food Industry, proved to be not just a contact forum, but also an idea forum for marketing and launching new products. This was above all made clear at the Talking Table, the regulars’ table for daily panel discussions. Experts from marketing and technology discussed the trend to craft beers, the significance and possibilities of packaging, clever ideas for promoting sales as well as beverage innovations and extras. We have summarized the most important theses and statements below. (more…)