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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

food & drink technology Africa receives strong industry support

Messe M?nchen International and its subsidiary MMI South Africa introduce the inaugural food & drink technology Africa trade fair and conference, which premiers in Johannesburg on March 18 and 19, 2014 at Gallagher Convention Centre.
The event has drawn strong support from exhibitors and the trade fair is almost filled
to capacity. Exhibitors include businesses such as non-destructive testing company
Bruke SA, process solutions design and development company GEA, beveragedispensing
company Metro Dispenser, packaging company Multivac, German
multinational engineering and electronics conglomerate company Siemens AG and
brewing technology provider ZIEMANN International GmbH. A full list of exhibitors
can be found at www.fdt-africa.com.
“Alongside its function as a technology showcase, fdt Africa will also be a platform for
networking, the exchange of expertise and continuing professional development. It will bring
together global manufacturers of food machinery, beverage technology and packaging
machinery, with local manufacturers of the same kind,” explains Elaine Crewe, CEO of MMI
South Africa.
fdt Africa are also proud to announce the establishment of the advisory board for the trade
fair. The advisory board is made up of Bosch Packaging, GEA, Krones and Multivac. “These
organisations each play an important role in the food, drink and packaging sectors and we
are both excited and proud to have them on our advisory board. MMI South Africa feels this
will contribute to the success of the event,” states Crewe.
The event is targeted specifically to serve the African market. Crewe explains further:
“Beverages and foodstuffs will be produced and consumed in Africa and that requires
technically solid, efficient and reliable machinery and plant, the exhibitors at fdt Africa can
provide exactly this.”
fdt Africa marks a further phase in the internationalisation of drinktec Munich ¬– the World’s
Leading Trade Fair for the Beverage and Liquid Food Industry. Other events have been set
up in India and China. The conceptual sponsor of fdt Africa is the Food Processing and
Packaging Machinery Association of the VDMA (German Engineering Federation).
Visitor registration for the event has opened and can be completed online at www.fdt-
Africa.com, pre-registration online will ensure free entrance to the trade fair. Additional
information such as travel and accommodation details can also be found online.

Further information:
www.fdt-africa.com
www.drinktec.com
www.drinktechnology-india.com
www.chinabrew-beverage.com

About drinktec
drinktec is the "World’s Leading Trade Fair for the Beverage and Liquid Food Industry". It is the most
important trade fair for the sector. Technology suppliers from all over the world – global companies and
SMEs alike – meet up here with manufacturers, processors, distributors and retailers, big and small,
from across the spectrum of beverages and liquid food. Within the industry drinktec is regarded as the
number one platform for launching new products on the world market. At this event manufacturers
present the latest technology for processing, filling, packaging and marketing all kinds of beverages and
liquid food – raw materials and logistics solutions included. The themes of beverages marketing and
packaging design round off the portfolio.
drinktec 2013, which took place at the Messe M?nchen exhibition center in Munich from September
16 to 20, 2013, was a resounding success, attracting 1,433 exhibitors from 77 countries and 66,886
trade visitors from 183 countries. The dates for the next drinktec are September 11 to 15, 2017, in
Munich.

11 Дек. 2013

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