Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Dr. Roland Folz joins Pentair Food & Beverage as Director Technology & Innovation
Folz has 17 years of experience in the brewing and beverage industries. Prior to joining Pentair, he
headed the VLB department Brewing & Beverage Science and Applications (BBSA), located in Berlin,
Germany. With his team of experienced engineers at the VLB-Berlin, Folz has worked on sustainable
developments for the brewing industry, future brewing streams and on fermentation & applied
microbiological concepts and control mechanisms. Under his leadership, the BBSA department became
an internationally respected provider for mission-oriented research and solutions regarding
technological topics, global consultancies and international training courses.
“I am delighted to welcome Roland Folz to his new position”, said Olaf M?ller, Vice President Pentair
Food & Beverage. “He brings significant expertise in his field and an excellent understanding of the
brewing and beverage industries. I am convinced that he will bring our company forward.”
Roland Folz started his career in the brewing industry with a technical apprenticeship as a Brewer &
Maltster at the Beck’s Brewery culminating with his doctorate degree with a thesis on the flavor
stability of beer in PET bottles. He has also served as the technical director for Germany-based
Preussen Pils Brewery and plant manager for the Oettinger Group.
Folz is the International Director on the American Society of Brewing Chemists’ (ASBC) Board of
Directors. He is active on the board of Examiners of the IBD (Institute of Brewing and Distilling) and
heads the working group for In-line Measurement Techniques of the MEBAK. Folz is a frequent lecturer
at the Scandinavian School of Brewing and the Copenhagen University. In addition, he is a member of
the ISBT (International Society of Beverage Technologists) and the MBAA (Master Brewers Association
of the Americas).
Folz holds a Ph.D. in Engineering Technology and a Diploma for Brewing Technology from the Technical
University Berlin, Germany. He will be based in Pentair’s office in Venlo, the Netherlands.
19 Дек. 2013