Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Dr. Thomas Koch is new Director Corporate Communication at the N?rnbergMesse Group
After working for more than six years in Lower Bavaria, Dr. Thomas Koch returns home to Franconia on 1 April. Koch has been employed as Divisional Director of “Vocational Training” at the Lower Bavarian Chamber of Commerce since 2010. Prior to this he acquired valuable experience as press spokesman for the Chamber of Commerce from 2007 until 2010. “Dr. Koch has convinced us with his broad experience and expertise in the fields of corporate communication. The decisive factor for us, however, was his personality,” say the CEOs of N?rnbergMesse, Dr. Roland Fleck and Peter Ottmann.
After studying at the Faculty of Economics and Social Sciences at the University of Erlangen-N?rnberg and the University of Strasbourg, Koch completed his doctorate in media law. He worked as scientific assistant at this time and later as lecturer on communication sciences at the University of Erlangen-N?rnberg and the University of Passau.
About the N?rnbergMesse Group
N?rnbergMesse is one of the 15 largest exhibition companies in the world and among the Top Ten in Europe.The portfolio covers some 120 national and international trade fairs and congresses and approximately 40 sponsored pavilions at the N?rnberg location and worldwide.Every year, around 30,000 exhibitors (international share 39 %) and up to 1.4 million visitors (international share of trade visitors 22 %) participate in the N?rnbergMesse Group’s own, partner and guest events. The group is present with subsidiaries in China, North America, Brazil, Italy and now in India too.The N?rnbergMesse Group also has a network of approximately 50 representatives operating in about 100 countries.
11 Фев. 2014