Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
drink technology India and International PackTech India
Six months before the start of the drink technology India and the International PackTech India, the demand for exhibition floorspace has reached a new record high. The organizers of this successful trade show double feature (Messe D?sseldorf for the International PackTech India and Messe M?nchen International for the drink technology India) expect an increase in sold floorspace of between 10% and 20%. Both trade shows will take place under one roof in Mumbai from 25 September until 27 September and present solutions for the international packaging, package labelling, processing, food and beverage industries. Both organizers share a special focus on the food processing segment.
Already, both trade shows have an extra 10% more floorspace than during the respective period two years ago. A total of at least 260 exhibitors are expected for both events; they will present their products and services in Hall 1 of the Bombay Convention & Exhibition Center. During the previous double feature in November 2012, the organizers recorded a total of 220 exhibitors. This year’s number of visitors is also expected to rise. A total of 7,500 specialists visited the last event, this year, the hosts anticipate about 8,500.
Although the hall floorplan preparations for the dual trade show are already underway, interested companies can still register online for the International PackTech India (www.packtech-india.com) and the drink technology India (www.drinktechnolgy-india.com).
For companies requiring support for their move into the Indian market or their trade show presentation, the partners of the drink technology India are providing service packages called “Your success in India”. For more information, please consult the exhibitors’ area of www.drinktechnology-india.com
Preparations for the supporting programme are also well under way. The International PackTech India conference with the title “Processing and Packaging: „Newer Concepts & Technology Update” was organized by the IPMMI - Institute of Packaging Machinery Manufacturers of India and the IFCA - Indian Flexible Packaging & Folding Carton Manufacturers Association with support from Messe D?sseldorf and Messe D?sseldorf India Pvt Ltd.
For the first time, drink technology India will feature Round Table Talks: manufacturers from the beverage and food segment will present case studies to illustrate a specific topic. The presentation will be followed by a discussion with suppliers and the audience. The overall subject of this year’s Round Table Talks is “The Outlook for Beverages and Food in India 2020.”
A second feature of the drink technology India supporting programme is the exhibitors’ forum with exhibitor presentations on the subjects of “Beverage“ and “Food”.
The VDMA Fachverband Nahrungsmittelmaschinen und Verpackungsmaschinen (Food processing and packaging machinery association) is the conceptual sponsor of the drink technology India and the International PackTech India, and KHS, KRONES, PENTAIR and SIEMENS are official partners of the drink technology India.
23 Апр. 2014