The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Ziemann has been awarded a contract to further expand the Compa??a Cervecera de Coahuila in Mexico
All Mexican beer for the U.S. market shall come from Piedras Negras
Ziemann International GmbH, Ludwigsburg, is further expanding the Compa??a Cervecera de Coahuila in Piedras Negras, Mexico. The order was placed by CIH International S.?.r.l., a subsidiary of Constellation Brands Inc., which acquired Grupo Modelo’s brewery in Piedras Negras in 2013 along with perpetual rights to exclusively produce, market and sell the Modelo brands in the U.S., including the top-selling import brand, Corona Extra.
The Compa??a Cervecera de Coahuila currently has an annual output of 10 million hectoliters of beer. This first expansion stage of the brewery was also planned and built by Ziemann. The current expansion will double the size of the brewery to an output of 20 million hectoliters. Piedras Negras will then be one of the largest and most technologically advanced breweries in the world. “We are very delighted that Constellation Brands, as a new customer, has entrusted us with this very significant project. This underlines the great reputation our performance enjoys in the market”, said Mr. Karl Butzmann, Managing Director of Ziemann.
Constellation Brands is a leading international producer and marketer of beer, wine and spirits and the world’s leader in premium wine. The acquisition of Grupo Modelo’s U.S. business by Constellation Brands has made the company the number three beer company in the U.S. with high-end, iconic imported brands including Corona Extra, Corona Light, Modelo Especial, Negra Modelo and Pacifico. All Mexican beer for the U.S. market shall be brewed in Piedras Negras.
23 Апр. 2014