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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Ziemann has been awarded a contract to further expand the Compa??a Cervecera de Coahuila in Mexico

Ziemann has been awarded a contract to further expand the Compa??a Cervecera de Coahuila in Mexico
All Mexican beer for the U.S. market shall come from Piedras Negras

Ziemann International GmbH, Ludwigsburg, is further expanding the Compa??a Cervecera de Coahuila in Piedras Negras, Mexico. The order was placed by CIH International S.?.r.l., a subsidiary of Constellation Brands Inc., which acquired Grupo Modelo’s brewery in Piedras Negras in 2013 along with perpetual rights to exclusively produce, market and sell the Modelo brands in the U.S., including the top-selling import brand, Corona Extra.

The Compa??a Cervecera de Coahuila currently has an annual output of 10 million hectoliters of beer. This first expansion stage of the brewery was also planned and built by Ziemann. The current expansion will double the size of the brewery to an output of 20 million hectoliters. Piedras Negras will then be one of the largest and most technologically advanced breweries in the world. “We are very delighted that Constellation Brands, as a new customer, has entrusted us with this very significant project. This underlines the great reputation our performance enjoys in the market”, said Mr. Karl Butzmann, Managing Director of Ziemann.

Constellation Brands is a leading international producer and marketer of beer, wine and spirits and the world’s leader in premium wine. The acquisition of Grupo Modelo’s U.S. business by Constellation Brands has made the company the number three beer company in the U.S. with high-end, iconic imported brands including Corona Extra, Corona Light, Modelo Especial, Negra Modelo and Pacifico. All Mexican beer for the U.S. market shall be brewed in Piedras Negras.

23 Апр. 2014

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