Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Beer Business (Pivnoe Delo) #1-2014
While year 2010 was the recovery period of the market and production, and the next two years were the period of stabilization, year 2013 tested Ukrainian beer production to destruction. The general negative trend included factors of inner character such as those connected to consumption as well as of external character, namely, Ukrainian beer export.
Ukraine imports about 47 mln liters of beer which forms the market as big as $150 mln and gives foreign providers about $48.4 mln revenue. It should be also said that the import beer market incorporates about 150 beer producers who are represented by at least 250 brands. The beer import includes two major and quite different segments. Beer from neighboring countries, that is medium price and premium brands by Russian companies. They contribute to the weight of the physical terms. But the market is dominated by a host of premium and superpremium brands from far-abroad countries which account for 70% of the market by value and 50% by volume.
26 Апр. 2014