Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Five orders within four years
Ziemann International GmbH has been awarded a contract by the Russian brewery Vizit for the supply and installation of ten fermentation and storage tanks. „It is already the fifth order from the brewery Vizit within the last four years. This once again underlines the top quality of our tanks”, said Mr. Karl Butzmann, Managing Director of Ziemann.
The brewery Vizit is located in Kusnezk, about 800 kilometres south-east of Moscow. The Open joint-stock brewery, whose roots go back to the year 1947, focuses on the sale and distribution of its products in Moscow as well as in the Volga Region. With this strategy, the brewery with its top brands “Vizit”, “Beloff” and “Nulloff”, operates very successfully in the challenging Russian beer market. Currently, the brewery has an output of about 400,000 hectolitres per year.
Three meters in diameter and a total volume of 658 hectolitres
The continuous investments in the brewery’s fermentation and storage capacities are a visible sign of its successful operation. The brewery ordered its first tanks, with a diameter of three metres and a total volume of 658 hectolitres, from Ziemann in January 2010. Since then, the brewery has placed three more tank orders. Ziemann will deliver the recent ten tanks to Russia in week 33 of 2014.
From the brewhouse to the bright beer tank cellar – Ziemann offers tailor-made solutions for small craft breweries as well as for large-scale breweries. The product range in the brewhouse covers the malt intake, mills, mashing vessels, lauter tuns, mash filters, wort kettles and the whirlpool up to the wort cooling. For the cold block area Ziemann offers fermentation and storage tanks, bright beer tanks, yeast and water tanks as well as the required process technology. For modernizations, capacity expansions as well as for completely new brewery plants - Ziemann International GmbH provides innovative solutions and is a competent and reliable partner.
Ziemann International GmbH has become a member of the China International Marine Container (CIMC) Group since August 2012 and within this group is a 100% subsidiary of the Dutch CIMC Enric Tank and Process B.V.
15 мая. 2014