Beer market of Russia
In view of the results of 2013 it possible to call this year the most unsuccessful season for the brewers over the post-crisis period (since 2008) which can be even compared to the recession itself, regarding its negative impact. The state regulation changed the retail sales structure considerably, that is, ban on beer sales in kiosks led to beer consumption reduction and retail network dictate. Lower consumers’ interest to mass brands, which overlapped this process, impaired the positions of the leading producers. On the contrary, regional and small brewers, that have already won the loyalty of their consumers, and to a large extent focus on specialized retail, have been successful to keep their production at the same level, despite the negative environment.