Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Trade Show Duo meets rising demand for processed and packaged food and beverages in India
One of the largest markets for packaged food in the world,
The packaged food industry is the fifth largest sector in India. The Indian packaged food industry is worth 39.7 billion USD and is expected to reach 65.41 billion USD by 2020. With a sales volume of 30 million tonnes in 2013, India is one of the largest markets for packaged food in the world, just behind the US, China, Brazil and Mexico, and the second largest in Asia. But with a per capita consumption of 24 kg per year the Indian packaged food market is still at an early stage.
The fourth largest sales market for beverages in Asia
With a consumption of 22 billion litres of drinks (alcoholic drinks and soft drinks) India is the fourth largest sales market for beverages in Asia. Soft drinks are the largest segment. The Indian non-alcoholic beverage market was growing at an annual compound growth rate of 23 percent between 2010 and 2013 as more and more people are choosing packaged soft drinks. Within the soft drinks market bottled water is the largest category and the demand will double until 2017. Packaged juice shows also a strongly increasing demand. It is expected that the consumption of juice in India will rise by an annual compound growth rate of 20 percent until 2017 up to 1.2 billion litres.
Shifts in the Indian food and drinks industry
With more than 50 percent of the population younger than 25 years, increasing disposable incomes, a growing middle class, ongoing urbanization, changing lifestyles and a rising number of modern retail formats like supermarkets, the country enjoys highly favourable demographic patterns. These will enable shifts in the Indian food and drinks industry, as the young people are one of the key drivers in the demand of processed and hygienic packaged foods. Manufacturers are continuing to introduce products that increase convenience and reduce the time required to prepare meals. Products with additional ingredients - in easy to handle packaging and convenient package sizes - will continue to gain popularity.
The Indian middle class is growing rapidly and they simply love to buy. They are on the lookout for premium brands, especially for confectionery products like chocolate. But the premiumisation trend is not only noticeable in chocolates but also in biscuits. These trends are expected to continue even years from now.
Rural India provides growth opportunities
Rural India provides growth opportunities for packaged food and beverages. Almost 70 percent of the Indian population live in rural regions. The rural population benefits from investment in infrastructure and rising wages. Food processing companies are realizing the potential of rural India and are trying to expand their presence in these areas. They are launching their products in smaller pack sizes and at low price points to attract consumers. As India's soft drinks market is slowly reaching maturity in urban India, rural India is the new target for most of the manufacturer of soft drinks.
High growth rates for food and beverage expected
All these developments result in a continuously growing demand for packaged food and beverages in India. It is expected that the demand for packaged food in India will rise by an annual compound growth rate of 6 percent to reach an amount of 37 million tonnes by 2017. The beverage consumption will grow by an annual compound rate of 15 percent to reach an amount of 38 billion litres in 2017.
Growing demand for state-of-the art processing and packaging technology
To meet the rising demand for processed and packaged food and beverages, companies have to expand their production, and as a result the demand for state-of-the art processing and packaging technology will grow. Export oriented manufacturers in particular favour high-tech solutions in order to meet the international standards and to be competitive.
An overview of India?s beverage and food industry including statistics of machinery imports and exports is available at
Successful trade show double feature:
International PackTech India and drink technology India
drink technology India is being held for the third time in conjunction with International PackTech India. Both trade shows will take place under one roof in Mumbai at the Bombay Exhibition Centre from 25 September until 27 September, 2014, and present solutions for the international packaging, package labelling, processing, food and beverage industries. The organizers of this successful trade show double feature (Messe D?sseldorf for the International PackTech India and Messe M?nchen International for the drink technology India) expect about 260 exhibitors from all over the world and around 8,500 trade visitors from India and neighbouring regions.
Together these two strong partners present a unique platform. In 2014, both drink technology India and International PackTech India are going to intensify their portfolio by covering the food sector, too. Thereby the trade fair duo offers a top market place gathering two industries at one place: India’s beverage and food as well as packaging industry.
VDMA: Conceptual Sponsor
The VDMA Fachverband Nahrungsmittelmaschinen und Verpackungsmaschinen (Food processing and packaging machinery association) is the conceptual sponsor of the drink technology India and the International PackTech India, and KHS, KRONES, PENTAIR, SIDEL and SIEMENS are official partners of the drink technology India.
18 Июн. 2014