Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Guatemala’s largest brewery places an order with Ziemann
In May 2014 representatives of the brewery Cervecer?a Centro Americana SA, Guatemala visited the company Ziemann International GmbH in Ludwigsburg. The Cervecer?a Centro Americana is the largest brewery of the Central American country, where it has been operating very successfully in a highly competitive beer market for many years. Consequently, the private brewery, located in Guatemala City, will further expand its production capacities, together with Ziemann.
Ziemann’s scope of supply includes two mills, the expansion of the fermentation cellar by one double tank and three cylindro-conical tanks, the conversion of the bright beer tank cellar to a fully automatic operation with double seat valves and the cellar extension by two double bright beer tanks.
„The decisive factor for placing the order with us, was certainly our long-term and good business relationship and the fact that the brewery knows about our top quality standards. Moreover, we were the only provider of an overall solution”, said Ralph Schneller-Reindell, Sales Director Latin America of Ziemann.
From the brewhouse to the bright beer tank cellar – Ziemann offers tailor-made solutions for small craft breweries as well as for large-scale breweries. The product range in the brewhouse covers the malt intake, mills, mashing vessels, lauter tuns, mash filters, wort kettles and whirlpools up to wort cooling systems. For the cold block area Ziemann offers fermentation and storage tanks, bright beer tanks, yeast and water tanks as well as the required process technology. For modernization projects, capacity expansions as well as for completely new brewery plants - Ziemann International GmbH provides innovative solutions and is a competent and reliable partner.
Ziemann International GmbH has become a member of the China International Marine Container (CIMC) Group since August 2012 and within this group is a 100% subsidiary of the Dutch CIMC Enric Tank and Process B.V.
1 Июл. 2014