Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Light and right – pioneering position with user-friendly lightweighting
With its 0.5-liter PET bottle with a screw cap for highly carbonated beverages KHS is setting new standards in lightweighting. The bottle weighs just 10.9 grams which on an international scale makes it the lightest PET container for heavily carbonated beverages of its kind and size currently on the market.
The launch to market at the end of 2013 was preceded by extensive research and development activities which involved the tried-and-tested Bottles & Shapes program, a unique service and consultancy portfolio for the design and development of plastic bottles – always bearing the entire bottling line in mind.
The project was initiated by a customer request to optimize the weight of the 12.5-gram bottle used to date to the maximum – without detriment to consumer handling. This also meant that one of the essential requirements was that the bottle be resealable.
One of the key steps in the process was the reworking of the bottle thread; the new receptacle now has a 'streamlined' thread. Despite the singularly low use of materials KHS has managed to increase the stability of the recessed grip by modifying the bottle shape.
During the Bottles & Shapes program all known influences were simulated and applied to the virtual packaging using finite element analysis. The development of prototypes was followed by the production of the first sample bottles on a laboratory machine. These were then thoroughly tested at the certified KHS lab to see if they met all given specifications. These included, for example, the stress the bottles are usually subjected to while being conveyed through the line, up to and including the palletizing process, and also during shipment to retailers and the point of sale. An initial practice run on the sample bottles provided by KHS yielded positive results and industrial manufacture began at the end of 2013. Consumer acceptance of the lightweight is high, not least thanks to the optimized haptics.
If we assume that 100 million lightweight bottles are produced at a beverage plant per annum, at an average PET price of €1.30 per kilogram over €200,000 in costs are saved a year compared to the 12.5-gram version. And that's just in materials. At the same time the bottle consumes less energy in its production and CO2 emissions during shipping are reduced by the lower weight.
Despite the fact that KHS currently holds a unique position on the market with its extremely light 0.5-liter PET bottle with a screw cap for highly carbonated beverages, research continues – and not just with a view to reducing materials even further.
Arne Wiese, the Bottles & Shapes product manager at KHS Corpoplast, says, "We believe there's still a lot of potential here. In the future, too, we'll continue to study all aspects and consider the line suitability of every new bottle we design in accordance with our Bottles & Shapes concept. Our large, long-standing customer base proves time and again that here we're on the right track. We look for solutions which satisfy customer demands right down to the last detail and, as the most recent system for highly carbonated beverages described here shows, in an ideal world we even surpass these."
At 10.9 grams the 0.5-liter PET bottle with a screw cap designed by KHS to fill highly carbonated beverages is currently the lightest of its kind in the world
KHS GmbH is one of the leading manufacturers of filling and packaging systems for the beverage, food and non-food industries. Headquartered in Dortmund, Germany, the company has over 4,500 employees worldwide.
KHS GmbH is a wholly owned subsidiary of Salzgitter AG. With around 25,000 employees throughout the globe the German steel and technology group achieved a turnover of over €9 billion in the business year 2013. Within the Salzgitter Group the KHS Group and two other special machine manufacturers make up the technology division and are part of the core business of the MDAX-listed corporation.
9 Июл. 2014