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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

BrauBeviale 2014: German Packaging Award on the hunt for the best innovations

  • New packaging ideas – awarded at BrauBeviale
  • Submissions accepted up until the end of July

Each year, under the patronage of the Federal Minister for Economic Affairs and Energy, the German Packaging Prize determines the best and most innovative solutions within the packaging arena. Innovations within the beverage sector could win multiple awards. Trophy, seal and certificate are awarded during a festive award ceremony taking place this year at the opening of BrauBeviale on 11 November, 2014.
BrauBeviale is the world's most important capital goods trade fair for the production and marketing of drinks in 2014. From 11 to 13 November at the Exhibition Centre Nuremberg, 1,300 exhibitors will be presenting a comprehensive selection of high quality beverage-related raw materials, innovative technologies, efficient logistics and sparkling marketing ideas.The expected 33,000 visitors come from the technical and commercial management sphere within the European beverage industry.
The internationally renowned German Packaging Award is once again a welcome guest at BrauBeviale 2014. The most innovative solutions in more than 200 estimated entries for labels, seals and other packaging aids, displays, sales, promotion, transportation and logistics packaging as well as packaging machines are awarded at the opening of BrauBeviale on 11 November, 2014 with trophy, certificate and seal. www.brau-beviale.de

As organizer of the competition, the German Packaging Institute invites businesses, individuals and organizations from the beverage industry to present their solutions on the most renowned packaging stage in Europe. "We look forward to compelling solutions and intelligent ideas from the beverage industry," says Burkhard Lingenberg, dvi board member and Chairman of the Advisory Board of the German Packaging Award. "The most renowned packaging award in Europe is the perfect platform for vying with the competition whilst emphatically promoting your own services and performance in this wide-reaching competition. At the same time award winners can secure a ticket to the WorldStar Award from the World Packaging Organization WPO.“

Submission is possible until the end of July. Information on the German Packaging Award 2014 and the registration form are available online at: www.verpackungspreis.de

About the German Packaging Institute

The German Packaging Institute (dvi) is the only network within the packaging industry which unites members from all levels of the value chain. From this environment, the network takes on important impulses, also giving them back over and over again. The dvi consists of numerous initiatives. In addition to the German Packaging Award, there is the German Packaging Congress, Dresden Packaging Conference, the Packaging Academy and PackVision. For any information visit www.verpackung.org

Contact German Packaging Institute

Christian Nink
Tel +49 (0) 1 63. 6 31 48 49

10 Июл. 2014

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