Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Pentair Haffmans launches CO2-Selector
In the production of beer, carbonated soft drinks and wine, the CO2 content is a key quality parameter and decisive to the product’s taste. Therefore, manufacturers continuously measure and control the CO2 content during production.
Haffmans CO2-Selector provides major advantages over conventional CO2 measurement technologies as piercing is not required to perform the measurement. The bottle is not destructed and no product is lost. The instrument measures the headspace CO2 content and internal pressure, and accurately determines the dissolved CO2 content in the package. The procedure is simple and repeatable, which allows for an unlimited number of tests to be conducted on the same package.
How this works
Haffmans CO2-Selector uses an innovative high-precision laser technology. The instrument’s laser transmitter sends a beam through the headspace of the package to a receiver. At a particular frequency, the CO2 molecules in the headspace absorb the infrared light of the laser. Based on the width of the absorption lines and the intensity, the total pressure and the CO2 concentration in the package is determined. Other gases present in the headspace – such as oxygen (O2), nitrogen (N2) or hydrogen (H2) – do not have an impact on the measurement results. In addition, the measurement is independent of the color or material of the bottle.
For more information on Pentair Haffmans’ quality control equipment range, visit www.haffmans.nl.
About Pentair Ltd.
Pentair Ltd. (www.pentair.com) delivers industry-leading products, services and solutions for its customers’ diverse needs in water and other fluids, thermal management and equipment protection. With 2013 revenues of $7.5 billion, Pentair employs more than 30,000 people worldwide.
About Pentair Haffmans
Pentair Haffmans (www.haffmans.nl), headquartered in Venlo, Netherlands, develops and supplies quality control equipment, microfilters and carbon dioxide systems for the brewing, soft drink, wine, bioethanol, and biogas industries. Pentair Haffmans is a multinational company with a strong focus on innovation and customer satisfaction, and a presence in more than 150 countries worldwide.
Sjoerd van der Sterren
Head of Marketing & Business Intelligence Food & Beverage Process Solutions
Pentair Filtration & Process
Direct: +31 77 323 23 35
Email: [email protected]
22 Июл. 2014