CBB 2014: Accompanying Program

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CBB 2014 has constructed complete solutions for different domains and needs in the liquid food industry. Coupled with high-end forums, CBB2014 will form an integrated platform of exhibition, forum and technical discussion that enables an all-round, multi-dimensional environment for conversation.

Exhibitor Technology Exchange Seminar
Date: Oct. 13, 2014
Venue: Hall E1 Hall W2
As an important academic event during CBB2014, the Exhibitor Technology Exchange Seminar will take place in Hall E1 and Hall W2 from the afternoon of Oct. 13 to Oct. 15. Twenty-one exhibitors will give twenty-seven lectures: TOYO-NOCA will speak on “CP Beer No Kieselguhr Filtration”, ZIEMANN will bring “Innovations of Ziemann Brewhouse”, Grundfos will lecture on “Energy-saving of pumps in beer and beverage production”, Cavitus will give a speech on the topic “Ultrasonic Technology Applied in Bottling De-foaming, Process De-foaming and Temporary Viscosity Reduction”, Emerson will showcase their latest technology about “Energy saving and Smart Efficiency”; Schneider will talk about “Wonderware EMS solution for Brew & Beverage Industry”. Other topics at the seminar include additives, processing techniques and packaging, making it a proper platform for technology exchangesc and communication.

Seminar on Raw Materials and Additives in Liquid Food
Date: Oct. 13, 2014
Venue: Hall E1
To address the raw materiasl and additives in liquid food processing, CBB2014 will
organize a “Seminar on Raw Materials and Additives in Liquid Food” in Hall E1 on the
afternoon of Oct. 13. Dele, Ashland and Novozymes will give lectures on topics like
“Malt Extraction Technology” or “Beer Stablizer and Clarifier”.

Liquid Food Cleaning Technology and Product Zone
Date: Oct. 14 – 15, 2014
Venue: Hall W2
In terms of liquid packaging, CBB 2014 will cooperate with the China Cleaning
Products Industry Association and expand the exhibition on liquid packaging to daily
chemicals in order to bring new blood to the exhibition. Through CBB 2014, the daily
chemical industry will be able to find the latest information on liquid packaging. A large
number of visitors from this field will come to the trade show. At the same time, a
Liquid Food Cleaning Technology and Product Zone will be set up at the exhibition to
present the latest technologies. A Liquid Food Industry Cleaning Technology Forum
will also be organized.

China Liquid Food Machinery Top 10 Enterprises
Date: Oct. 15, 2014
Venue: Hall W2
Regarding the liquid food and liquid packaging equipment industry, CBB 2014 will
work together with the China Light Industry Machinery Association to organize the 2nd
China Liquid Food Machinery Top 10 Enterprise awarding ceremony. It is expected to
exhibit the most privileged players in the industry and offer references to the buyers.

China International Brewing Conference
Date: Oct. 9 -12, 2014
Venue: Friendship Hotel, Beijing, China
CBB 2014 not only exhibits all the raw materials, process technologies, equipment,
logistic systems and tracking systems needed in the complete process from material
to the finished product, but more importantly, highlights the exhibition of beer and beer
culture. The event is organized in association with China Alcoholic Drinks Association
(CADA) Beer Branch, China International Research Institute of Food and
Fermentation Industries (CNRIFFI), VLB Berlin, ASBC (American society brewing
chemists), the International Research Center of Brewing and Distilled Liquor of
UK(ICBD), and The French Research Institute of Brewing and Malting(iFBM). They
further consolidate CBB as the most inclusive trade platform in the Asian-Pacific
region combining exhibition and conferences.

Beijing International Distilled Liquor Technology Summit
Date: Oct. 13 – 16, 2014
Venue: Friendship Hotel, Beijing, China
The 2014 Beijing International Distilled Liquor Technology Summit cooperates with
the China Winery Industry Association, the China International Research Institute of
Food and Fermentation Industries, the French Cognac Technology Center, the
Scotland Whisky Research Institute, the International Research Center of Brewing
and Distilled Liquor of UK, the Russia Vodka Research Center and the Japan Winery
Association. The Summit will feature expert talks on Chinese liquor, brandy, whisky,
vodka, gin, rum, tequila, Japanese wine and Korean Sochu, making it a great event
for the distilled liquor world.

About CBB
China Brew & China Beverage (CBB), International Brew & Beverage Processing
Technology and Equipment Exhibition for China, takes place every two years in China.
It is regarded as the most important event for the sector in China and Asia. Messe
M?nchen International, the organiser of drinktec, the world?s leading trade fair for the
beverage and liquid food industry, has been a co-organiser of CBB since August 2011.
In this function, and together with its subsidiary MMI Shanghai, it is the contact and
contracting partner for all international (i.e. non-Chinese) exhibitors at CBB. This
responsibility also encompasses acquisition of these exhibitors and providing support
and advice to them before and during CBB.
In addition to international exhibitor promotion for CBB, drinktec is also leveraging its
worldwide resources, together with CNUE, to promote CBB to international visitors,
especially in the South Asia/Pacific region, e.g. Korea, Japan, Malaysia, the
Philippines and Indonesia.

The next CBB will take place October 13 – 16, 2014. More than 700 exhibitors are
expected to attend on a hall space of 80,000 sqm.

For further information, please visit: http://www.chinabrew-beverage.com/english/ or contact:
Suzanna Kang
Beijing Zhongqing Heli International Exhibitional Co., Ltd.
Add: No.33, Xihuangchenggen South Str., Xicheng Dist., Beijing, China, 100032
Tel: +86-10-66085371, 66021536, 66012114, 66017874
Fax: +86-10-66018904
E-mail: suzanne.kang@chinabrew-beverage.com
Tracy Yu
MMI (Shanghai) Co., Ltd.
11/F, GC Tower, 1088 Yuanshen Rd., Pudong, Shanghai, China, 200122
Tel: +86-21 2020 5545
Fax: +86-21 2020 5688
Email: yu.lin@mmi-shanghai.com