The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
drinktec is now flying the flag in South America
is already the case with China Brew & China Beverage (CBB).
The Memorandum of Understanding was signed by Messe M?nchen
International as the owner and organizer of drinktec and the Associa??o
COBRACEM, the owner of Brasil Brau. It is the declared aim of Brasil Brau, with
the support of drinktec, to attract more exhibitors from outside Brazil, and in the
medium term to extend the spectrum of brewing technology to include all
process technology, from manufacturing to filling, packaging and logistics
solutions. Brasil Brau also hopes in the medium term and with the aid of drinktec,
to include other beverages categories in its exhibits spectrum. For drinktec the
cooperation with Brasil Brau is seen as a way of extending its position in the
important Brazilian market and attracting new exhibitors and visitors from the
The two sides have agreed upon large booth presentations and advertising at
both trade shows. The cooperation comes into force immediately and it is not
limited in time. On the part of Messe M?nchen it also includes the company?s
trade shows abroad, i.e. drink technology India (dti), food & drink technology
Africa (fdt) and China Brew & China Beverage (CBB). Under the agreement
Messe M?nchen may also promote these trade events at Brasil Brau. From
2017 a more intensive cooperation is envisaged, the details of which are still to
Dr. Reinhard Pfeiffer, Deputy CEO of Messe M?nchen, sees this agreement as
a further cornerstone in the internationalization strategy that drinktec has been
pursuing for some years: "drinktec has already established very successful
offshoots in India, China and South Africa. Brazil, the third-largest beer producer
in the world, is another piece in the jigsaw. As such drinktec is now represented
in almost all the strategically important markets for the beverages and liquid
food industry, markets that hold great promise for the future."
Cilene Saorin, president of Associa??o COBRACEM, considers this alliance as
an important and assertive step toward expanding the spectrum of businesses
housed in Brasil Brau. “The event has always had as its mission to provide
platforms of knowledge, relationship and negotiations related to the brewing
industry. However, considering the intense and constant demand for new
technologies and also the current movements of verticalization of this industrial
segment, it became essential to draw a bold strategy. This mutual cooperation
agreement with drinktec certainly brings benefits to the entire beverage industry
in Brazil and Latin America.
Richard Clemens, Managing Director of the professional association Food Processing
and Packaging Machinery in the German Engineering Federation (VDMA), considers
the collaboration of drinktec with Brasil Brau as an important and logical step in the
direction of future markets. "Brazil provides good perspectives in the long term for
manufacturers of machines and systems thanks to its expected growth rates. As a
partner of drinktec, we welcome the collaboration, because it strengthens the network
between exhibitors and visitors in this important market."
Brasil Brau has been held every two years since 1989, initially alternating its
venue between different Brazilian cities, but for the last ten years regularly in
S?o Paulo. The last event, in 2013, attracted around 170 exhibitors and more
than 8,000 visitors, half of them from North America and Europe. The next Brasil
Brau takes place from June 15 to 17, 2015 in S?o Paulo.
drinktec has been held in Munich since 1951, and since the 1980s it has taken
place on a four-year cycle. It is the most important trade fair for the sector.
Manufacturers and suppliers from all over the world – global companies and
SMEs alike – meet up here with all sizes of producers and retailers of
beverages and liquid food products. Within the sector drinktec is regarded as
the number one platform for launching new products on the world market. At this
event manufacturers present the latest technology for processing, filling,
packaging and marketing all kinds of beverages and liquid food – raw materials
and logistics solutions included. The themes of beverages marketing and
packaging design round off the portfolio. drinktec 2013, which took place at the
Messe M?nchen exhibition center in Munich from September 16 to 20, 2013,
was a great success, attracting 1,445 exhibitors from 77 countries and 66,886
trade visitors from 183 countries. The next drinktec takes place from September
11 to 15, 2017 in Munich.
Further information on drinktec and Brasil Brau:
Contact Brasil Brau
On behalf of Associa??o COBRACEM:
Fagga Eventos - Organizer of Brasil Brau
Brasil Brau Show Manager
Tel. (+55 21) 3035-3231, Fax (+55 21) 3035-3101, Mobile (+55 21) 99418-3989
5 Авг. 2014