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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

drinktec is now flying the flag in South America

drinktec, the World?s Leading Trade Fair for the Beverage and Liquid Food Industry, is now flying the flag in South America, too. This has come about through a cooperation with Brasil Brau, the Beer Technology International Fair, which takes place in S?o Paulo, Brazil. Both trade shows will in future be working closely together. The details of the cooperation have been set out in a Memorandum of Understanding. These include, for example, the addition of the words "powered by drinktec" to the name of Brasil Brau, as
is already the case with China Brew & China Beverage (CBB).

The Memorandum of Understanding was signed by Messe M?nchen
International as the owner and organizer of drinktec and the Associa??o
COBRACEM, the owner of Brasil Brau. It is the declared aim of Brasil Brau, with
the support of drinktec, to attract more exhibitors from outside Brazil, and in the
medium term to extend the spectrum of brewing technology to include all
process technology, from manufacturing to filling, packaging and logistics
solutions. Brasil Brau also hopes in the medium term and with the aid of drinktec,
to include other beverages categories in its exhibits spectrum. For drinktec the
cooperation with Brasil Brau is seen as a way of extending its position in the
important Brazilian market and attracting new exhibitors and visitors from the
region.
The two sides have agreed upon large booth presentations and advertising at
both trade shows. The cooperation comes into force immediately and it is not
limited in time. On the part of Messe M?nchen it also includes the company?s
trade shows abroad, i.e. drink technology India (dti), food & drink technology
Africa (fdt) and China Brew & China Beverage (CBB). Under the agreement
Messe M?nchen may also promote these trade events at Brasil Brau. From
2017 a more intensive cooperation is envisaged, the details of which are still to
be defined.
Dr. Reinhard Pfeiffer, Deputy CEO of Messe M?nchen, sees this agreement as
a further cornerstone in the internationalization strategy that drinktec has been
pursuing for some years: "drinktec has already established very successful
offshoots in India, China and South Africa. Brazil, the third-largest beer producer
in the world, is another piece in the jigsaw. As such drinktec is now represented
in almost all the strategically important markets for the beverages and liquid
food industry, markets that hold great promise for the future."
Cilene Saorin, president of Associa??o COBRACEM, considers this alliance as
an important and assertive step toward expanding the spectrum of businesses
housed in Brasil Brau. “The event has always had as its mission to provide
platforms of knowledge, relationship and negotiations related to the brewing
industry. However, considering the intense and constant demand for new
technologies and also the current movements of verticalization of this industrial
segment, it became essential to draw a bold strategy. This mutual cooperation
agreement with drinktec certainly brings benefits to the entire beverage industry
in Brazil and Latin America.
Richard Clemens, Managing Director of the professional association Food Processing
and Packaging Machinery in the German Engineering Federation (VDMA), considers
the collaboration of drinktec with Brasil Brau as an important and logical step in the
direction of future markets. "Brazil provides good perspectives in the long term for
manufacturers of machines and systems thanks to its expected growth rates. As a
partner of drinktec, we welcome the collaboration, because it strengthens the network
between exhibitors and visitors in this important market."
Brasil Brau has been held every two years since 1989, initially alternating its
venue between different Brazilian cities, but for the last ten years regularly in
S?o Paulo. The last event, in 2013, attracted around 170 exhibitors and more
than 8,000 visitors, half of them from North America and Europe. The next Brasil
Brau takes place from June 15 to 17, 2015 in S?o Paulo.
drinktec has been held in Munich since 1951, and since the 1980s it has taken
place on a four-year cycle. It is the most important trade fair for the sector.
Manufacturers and suppliers from all over the world – global companies and
SMEs alike – meet up here with all sizes of producers and retailers of
beverages and liquid food products. Within the sector drinktec is regarded as
the number one platform for launching new products on the world market. At this
event manufacturers present the latest technology for processing, filling,
packaging and marketing all kinds of beverages and liquid food – raw materials
and logistics solutions included. The themes of beverages marketing and
packaging design round off the portfolio. drinktec 2013, which took place at the
Messe M?nchen exhibition center in Munich from September 16 to 20, 2013,
was a great success, attracting 1,445 exhibitors from 77 countries and 66,886
trade visitors from 183 countries. The next drinktec takes place from September
11 to 15, 2017 in Munich.

Further information on drinktec and Brasil Brau:
www.drinktec.com
www.brasilbrau.com.br

Contact drinktec
Messe M?nchen GmbH
drinktec Press Office
Johannes Manger and Benjamin B?ttner
Tel. (+49 89) 949-21482 / 21484, Fax (+49 89) 949-9721482
[email protected]
[email protected]

Contact Brasil Brau
On behalf of Associa??o COBRACEM:
Fagga Eventos - Organizer of Brasil Brau
Brasil Brau Show Manager
Julia Passos
Tel. (+55 21) 3035-3231, Fax (+55 21) 3035-3101, Mobile (+55 21) 99418-3989
[email protected]
www.fagga.com.br

5 Авг. 2014

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