Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
With Shark, Lotus, Colibri and Diamond
The traditional brewery Faust in Miltenberg has awarded a contract for an extensive brewhouse modernization to Ziemann International GmbH, Ludwigsburg. The brewhouse will be equipped with a Shark wort boiling system, a lauter tun with Lotus technology and a mash filter with a Colibri agitator. In addition, the brewery Faust decided in favour of a Diamond stripper, which works on the principle of a continuous dynamic coolship.
“The fact that the proven, traditional brewing processes can be transferred one-to-one with these innovations, was the main reason for Faust’s decision in favour of Ziemann. Moreover, the future brewing processes will be more gentle and the resource consumption can be reduced in a sustainable way”, summarizes Mr Klaus Gehrig, Managing Director of Ziemann, the reasons for placing the order with Ziemann. “We are very proud to have been awarded another contract in the growing segment of craft breweries”. The brewhouse project in Miltenberg shall be implemented from the beginning of 2015.
From the brewhouse to the bright beer tank cellar – Ziemann offers tailor-made solutions for small craft breweries as well as for large-scale breweries. The product range in the brewhouse covers the malt intake, mills, mashing vessels, lauter tuns, mash filters, wort kettles and the whirlpool up to the wort cooling. For the cold block area Ziemann offers fermentation and storage tanks, bright beer tanks, yeast and water tanks as well as the required process technology. For modernizations, capacity expansions as well as for completely new brewery plants - Ziemann International GmbH provides innovative solutions and is a competent and reliable partner.
Ziemann International GmbH has become a member of the China International Marine Container (CIMC) Group since August 2012 and within this group is a 100% subsidiary of the Dutch CIMC Enric Tank and Process B.V.
For further information, please contact:
ZIEMANN International GmbH
Schwieberdinger Strasse 86
Phone: +49 7141 408 377
E-mail: [email protected]
The brewery Faust relies on Ziemann: Cornelius Faust, Johannes Faust, Klaus Gehrig and Thorsten Schwanzer (from left to right) at the signing of the contract.
5 Авг. 2014