Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
A new “Ice Age”
With the novel technology “ICE AGE” ZIEMANN International GmbH, Ludwigsburg will once again impressively demonstrate its innovative drive at the BrauBeviale. ICE AGE permits the regenerative cooling of a segment that is responsible for more than 40 percent of the total electricity consumption of a brewery – the refrigeration. At the heart of this process is the storage of natural cold in the form of artificial snow, which produces cold water when melting, thus supplying the consumers within the brewery with cooling energy. Cold generation by means of ICE AGE has a 50-fold to 70-fold higher “Coefficient Of Performance” (COP) than modern brewery refrigeration systems.
With three months of snow production and one melting month, ICE AGE is able to buffer one third of the annual cooling requirement of a brewery, with highest energy efficiency. During the remainder of the year, the existing refrigeration system supplies the cooling requirement. Even a conservative estimate results in an attractive amortization period for the investment.
Moreover, Ziemann will demonstrate at the BrauBeviale that the company offers sophisticated and tailor-made solutions for both craft breweries and large-scale breweries – from the brewhouse to the bright beer tank cellar. The product range in the brewhouse covers the malt intake, grist mills, mash vessels, lauter tuns, mash filters, wort kettles and the whirlpool up to the wort cooling. For the cold block area Ziemann offers fermentation and storage tanks, bright beer tanks, yeast and water tanks as well as the required process technology. For modernizations, capacity expansions as well as for completely new brewery plants - Ziemann provides innovative solutions and is a competent and reliable partner.
Ziemann International GmbH has become a member of the China International Marine Container (CIMC) Group since August 2012 and within this group is a 100% subsidiary of the Dutch CIMC Enric Tank and Process B.V.
For further information, please contact:
ZIEMANN International GmbH
Schwieberdinger Strasse 86
Phone: +49 7141 408 377
E-Mail: [email protected]
Process diagram of the “ICE AGE” cooling supply. The consumers are integrated in a first circulatory system. The second circulatory systems is used for the production of artificial snow.
1 Окт. 2014