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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

A new “Ice Age”

During the BrauBeviale ZIEMANN will be presenting “ICE AGE” – a novel technology supplying breweries with natural cooling

With the novel technology “ICE AGE” ZIEMANN International GmbH, Ludwigsburg will once again impressively demonstrate its innovative drive at the BrauBeviale. ICE AGE permits the regenerative cooling of a segment that is responsible for more than 40 percent of the total electricity consumption of a brewery – the refrigeration. At the heart of this process is the storage of natural cold in the form of artificial snow, which produces cold water when melting, thus supplying the consumers within the brewery with cooling energy. Cold generation by means of ICE AGE has a 50-fold to 70-fold higher “Coefficient Of Performance” (COP) than modern brewery refrigeration systems.

With three months of snow production and one melting month, ICE AGE is able to buffer one third of the annual cooling requirement of a brewery, with highest energy efficiency. During the remainder of the year, the existing refrigeration system supplies the cooling requirement. Even a conservative estimate results in an attractive amortization period for the investment.

Moreover, Ziemann will demonstrate at the BrauBeviale that the company offers sophisticated and tailor-made solutions for both craft breweries and large-scale breweries – from the brewhouse to the bright beer tank cellar. The product range in the brewhouse covers the malt intake, grist mills, mash vessels, lauter tuns, mash filters, wort kettles and the whirlpool up to the wort cooling. For the cold block area Ziemann offers fermentation and storage tanks, bright beer tanks, yeast and water tanks as well as the required process technology. For modernizations, capacity expansions as well as for completely new brewery plants - Ziemann provides innovative solutions and is a competent and reliable partner.
Ziemann International GmbH has become a member of the China International Marine Container (CIMC) Group since August 2012 and within this group is a 100% subsidiary of the Dutch CIMC Enric Tank and Process B.V.

For further information, please contact:
ZIEMANN International GmbH
Schwieberdinger Strasse 86
71636 Ludwigsburg
Germany
Lucas Goebel
Phone: +49 7141 408 377
E-Mail: [email protected]

Bildunterschrift
Process diagram of the “ICE AGE” cooling supply. The consumers are integrated in a first circulatory system. The second circulatory systems is used for the production of artificial snow.

1 Окт. 2014

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