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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

China Brew & China Beverage to move to Shanghai

The next China Brew & China Beverage (CBB) will not be held in Beijing, but in Shanghai. In future the exhibition venue will be the Shanghai New International Exhibition Centre (SNIEC). And the dates have already been agreed upon: October 11 to 14, 2016. The exhibition center in Shanghai offers a better infrastructure, and another reason is that most of the beverage industry companies are based in this southern Chinese metropolis. The change to the exhibition venue was agreed in cooperation with the VDMA, and the partners of drinktec.

Dr. Reinhard Pfeiffer, Deputy CEO of Messe Mьnchen International, and Richard Clemens, Managing Director of the Food Processing and Packaging Machinery Manufacturers Association (Fachverband Nahrungsmittelmaschinen und Verpackungsmaschinen) affiliated in the VDMA (Germanyґs engineering federation), spoke of a step in the right direction: "With this move to Shanghai, we want to make an already highly successful project even more successful. By being closer to the geographical heart of the beverages industry, we expect further synergy effects to be generated for the event," said Pfeiffer. "The response we have had so far from our exhibitors and from the industry has been positive across the board," emphasized Richard Clemens.

CBB 2014 has got off to a successful start. A total of 708 exhibitors from 25 countries – thatґs five percent more than last time - are putting on a presentation of their prodcuts and solutions at the New China International Exhibition Center (NCIC) in Beijing. 248 of these exhibitors are from outside China. The space taken up by non-Chinese exhibitors is 9,000 square meters net, or 13 percent higher than at the last event: As such the international exhibitors account for around one quarter of the total exhibition space at this yearґs CBB. More than 50,000 visitors are expected to come along to CBB 2014. The show comes to a close on October 16.

The organizer of China Brew & China Beverage is the Beijing Zhongqing Heli Machinery Equipment Co. Messe Mьnchen International, the organizer of drinktec, the leading world fair, and its Chinese subsidiary MMI Shanghai have been co-organizers of CBB since 2011. They are responsible for the international exhibiotrs and for visitor acquisiton in a range of Asian countries.

Further information on China Brew & China Beverage: http://www.chinabrew-beverage.com/english/

16 Окт. 2014

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