Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Press Releases NürnbergMesse
- Largest international subsidiary is successful example of global corporate orientation
- it-sa Brasil extends portfolio
N?rnbergMesse Brasil can look back on a real success story on its fifth birthday: It alone contributes up to ten million euros a year to the overall revenue of the N?rnbergMesse Group and is an important link for exhibitors and trade visitors at the interface to South America’s most important economy. “N?rnbergMesse Brasil is our largest subsidiary and makes a decisive contribution to our international expertise,” say N?rnbergMesse CEOs, Dr. Roland Fleck and Peter Ottmann. N?rnbergMesse Brasil celebrated its fifth birthday together with 300 customers and partners in the Ohtake Cultural Theatre in S?o Paulo.
So far the portfolio of the Brazilian-German partnership covers trade fairs from sectors like pharmacy, cosmetics, laboratory equipment, analysis, biotechnology, quality control, glass technology, pet supplies and veterinary supplies. The IT security event “it-sa Brasil” also had its premiere this year. N?rnbergMesse Brasil is working on further cross-event concepts together with the colleagues in N?rnberg. Executive Director Wolfgang Kranz, who is responsible for the international orientation, sees the success story of the Brazilian subsidiary as an example of the N?rnbergMesse Group’s growth strategy: “Particularly the example of N?rnbergMesse Brasil clearly shows the positive effects of our company’s global presence. Our customers, exhibitors and visitors profit as a result.”
N?rnbergMesse Brasil is a perfect addition
N?rnbergMesse acquired the exhibition organizer Nielsen Business Media Brasil in April 2009; its event portfolio ideally built on the key themes in N?rnberg. “Our companies have fitted together perfectly right from the start. We were more similar than people would initially expect of a German and a Brazilian firm, not only regarding the contents of exhibitions, but also from the culture, structure and organization of the work,” reports Ligia Amorim, Managing Director of N?rnbergMesse Brasil. Ground-breaking events for certain theme clusters, proximity to exhibitors, a marked service mindset and close international exchange are the pillars of our successful cooperation. N?rnbergMesse Brasil is striving to double the size of the company in 2009 – when revenue was 7.7 million euros – by 2020
Complementary exhibition portfolio
The event structure has developed further since N?rnbergMesse Brasil was founded five years ago. The exhibitions at the home location in N?rnberg and in S?o Paulo supplement each other along the value chain. For example, Glass South America with its some 12,000 visitors and 200 exhibitors creates a main theme with fensterbau/frontale in N?rnberg. The best-visited exhibitions, Pet South America and BIOFACH Am?rica Latina – Bio Brazil Fair, also correspond to the Interzoo and BIOFACH events in N?rnberg. “We cooperate closely with the international colleagues. Our goal is to develop future-orientated themes and use these to produce events tailored exactly to our customers' markets,” says Ligia Amorim, who has recently been appointed to the Latin America Chapter of the international exhibition association UFI as Deputy Chairwoman and can thus represent the interests of N?rnbergMesse Brasil even better.
How themes can develop internationally is shown by the newly launched it-sa Brasil, which celebrated its premiere as a conference with over 100 participants in S?o Paulo in April. The idea and the name come from the N?rnberg IT Security Expo it-sa. “The mass of Internet data is growing in Brazil and thus the question of security standards too. We are launching a platform in the Brazilian market with a suitable conference that will close this gap and tackle the current state of this issue in South America,” say Dr. Roland Fleck and Peter Ottmann. There is also a close exchange of views between the exhibition teams on the subject of powder/granules. For example, the “POWTECH Arena” was presented for the first time at this year’s FCE Pharma as a seminar with noted experts from the industry. FCE Pharma with 600 international exhibitors and more than 19,800 visitors is Latin America’s top trade fair for technology applications in the pharmaceutical sector. It takes place annually parallel to FCE Cosmetique, which has developed into the leading exhibition for cosmetic ingredients, manufacture and packaging.
South American exhibitions popular with German exhibitors
Not only exhibitors and visitors in Brazil profit from the German-Brazilian cooperation, but German companies too. Since N?rnbergMesse Brasil was founded, the share of German companies as exhibitors at Brazilian exhibitions has increased, especially among companies that have already exhibited in N?rnberg and have a branch in South America, want to set up distribution networks or look for business partners there. The exhibition company also organizes German pavilions for this purpose, which simplify taking part in the event especially for first-time exhibitors: “A lot of things on the stand were already prepared, interpreters reduced the language barriers and our aim of finding cooperation partners was a complete success,” reports Dr. Stefan Duhr, Managing Director of NanoTemper Technologies, which used its participation in the pavilion at Analitica Latin America in 2013 to make contacts for a new branch in Brazil.
N?rnbergMesse Brasil similarly strengthens the international nature of the exhibitions in N?rnberg by making it easier for Brazilian companies and visitors to take part in these events. N?rnbergMesse has registered between 20 and 70 exhibitors from Brazil in the past years. The exhibitions with the most exhibitors include BIOFACH and Interzoo. Last year around 840 visitors from Brazil attended trade fairs in N?rnberg. The close international link is to be intensified further in the coming years. Representatives from the five subsidiaries of N?rnbergMesse already meet regularly for exchanging views and working on new event concepts and service measures.
About the N?rnbergMesse Group
N?rnbergMesse is one of the 15 largest exhibition companies in the world and among the Top Ten in Europe.The portfolio covers some 120 national and international trade fairs and congresses and approximately 40 sponsored pavilions at the N?rnberg location and worldwide.Every year, around 30,000 exhibitors (international share 39 %) and up to 1.4 million visitors (international share of trade visitors 22 %) participate in the N?rnbergMesse Group’s own, partner and guest events. The group is present with subsidiaries in China, North America, Brazil, Italy and in India too.The N?rnbergMesse Group also has a network of approximately 50 representatives operating in over 100 countries.
16 Окт. 2014