Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Exhibition world meets in Columbia
World Congress of “Union des Foires Internationales” (UFI) in Bogota is key platform for global exhibition industry
Premiere in Bogota: The first representative of N?rnbergMesse in Columbia commences work. In the run-up to the UFI Congress in Bogota, Dr. Roland Fleck, CEO of N?rnbergMesse, emphasized the great importance of the cooperation between the Andes and Franconia: “We wish our new representative lots of success in developing the presence of Columbian companies at worldwide events organized by N?rnbergMesse.” The annual congress of UFI, the Global Association of the Exhibition Industry, which is also attended by N?rnbergMesse, takes place in the Columbian capital at the same time.
Through the cooperation with the German-Columbian Chamber of Industry and Commerce (AHK) in Bogota, N?rnbergMesse is present with a representative in this South American country for the first time. This increases the global presence of the N?rnbergMesse Group to meanwhile 111 countries. The core task of AHK in this setting is mainly to attract and support exhibitors and visitors for events of N?rnbergMesse and its subsidiaries. The conclusion of the agreement is of major importance for AHK Executive Officer Thomas Voigt: “We are very familiar with the Columbian market and know what needs are decisive at the interface between South America and Germany. As the new representative of N?rnbergMesse we are supporting a real top player in the exhibition industry. We are proud of this and at the same time it is a commitment to act.” Dr. Roland Fleck and Peter Ottmann, joint CEOs of N?rnbergMesse, welcomed AHK as the new representative in Columbia and the associated more intensive exchange between the two countries: “The economic cooperation between Europe and South America still has considerable potential, which must be developed more strongly. In this respect, our new representative in Columbia is a logical step in this direction.”
Talks planned with industry associations
The annual meeting of UFI, the Global Association of the Exhibition Industry, takes place in Bogota this week. Dr. Fleck is travelling to Bogota before the UFI Congress in order to hold talks with organizations such as Columbian industry associations and discuss other possibilities for cooperation. The CEO of N?rnbergMesse is also supported by Ligia Amorim, the Managing Director of N?rnbergMesse Brasil Ltda., who is also Deputy Chairwoman of the “Latin America Chapter” of UFI.
UFI Congress as global gathering of the exhibition industry
Current trends in the international exhibition industry are then the focus of the UFI Congress: 260 million visitors, 4.4 million exhibitors, about 31,000 exhibitions worldwide – the world of international exhibitions is powerful. In terms of revenue, N?rnbergMesse meanwhile belongs to the top group of exhibition companies and occupies 12th place in the world. Although it is only four decades young, N?rnbergMesse has nevertheless managed to join the TOP 15 worldwide: Some one million square metres of rented display space, the organization of 120 trade fairs and congresses worldwide and up to 1.4 million trade visitors a year are facts that speak for themselves. The exhibition themes of N?rnbergMesse are “leading edge” and further international orientation offers excellent possibilities in this connection. However, because this market position in an environment marked by intensive competition is in no way carved in stone and must be continuously earned anew, the cultivation of contacts and dialogue with disseminators and partners in the sector are key parameters for further success. The UFI Congress offers a valuable platform in this connection and shows trends in current developments and innovations in the exhibition industry. The Global Association of the Exhibition Industry, “Union des Foires Internationales” (UFI) based in Paris, represents the interests of over 600 of the world’s largest organizers of exhibitions and owners of exhibition grounds.
About the N?rnbergMesse Group
N?rnbergMesse is one of the 15 largest exhibition companies in the world and among the Top Ten in Europe.The portfolio covers some 120 national and international trade fairs and congresses and approximately 40 sponsored pavilions at the N?rnberg location and worldwide.Every year, around 30,000 exhibitors (international share 39 %) and up to 1.4 million visitors (international share of trade visitors 22 %) participate in the N?rnbergMesse Group’s own, partner and guest events. The group is present with subsidiaries in China, North America, Brazil, Italy and in India too.The N?rnbergMesse Group also has a network of approximately 50 representatives operating in over 100 countries.
28 Окт. 2014