Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
ZIEMANN at the BrauBeviale 2014
With the ‘Brewery of the 21st Century’ ZIEMANN International GmbH, Ludwigsburg is creating the infrastructure to convert a brewery completely or partially to renewable energy sources. The operation with renewable energy sources includes the heating and cooling of a brewery. Ziemann will be presenting this concept together with the natural cooling technology ICE AGE at the BrauBeviale. This holistic approach fundamentally differentiates the ZIEMANN concept from all energy storage solutions previously presented on the market.
At the heart of the ‘Brewery of the 21st Century’ are intelligent hot water storage tanks and distribution circuits, with all consumers supplied ‘just in time’. With 120° C and 95° C, the distribution circuits cover the two most important temperature levels of the hot-water operated brewing process. The circuits are fed by a consistent heat recovery system and renewable sources, such as solar heat, biogas or geothermal energy. The respective heat source is incorporated into the heat circuits as a modular unit. This facilitates the heat supply to a brewery in accordance with the very pragmatic principle of ‘plug, heat and brew’.
The renewable cold generation is ensured via well-tested energy/heating/cooling coupling systems. Ziemann feeds the cooling energy of the bottled beer back to this independent cold storage and distribution circuit and, thus, opens up a previously unused source of cooling.
ICE AGE, another interesting module of this ‘Brewery of the 21st Century’, is one of Ziemann’s main innovation topics at this year’s BrauBeviale. In this process, natural cold is stored in the form of technically generated snow, which generates cold water as it melts. This supplies the consumers within the brewery with cold energy.
The long-term goal of Ziemann’s energy management concept ‘Brewery of the 21st Century’ is a brewery that is independent of fossil fuels, with energy costs that can be predicted in the long term. Ultimately, this allows the master brewer to brew with traditional recipes alongside creating new styles of beers. Partial mashing, long wort boiling times and lower storage temperatures are now economically and ecologically justifiable. In times of internationally increasing demand for beer specialities, this is the key to success for a 21st Century Brewery.
Hall 6, Stand 100
For further information, please contact:
ZIEMANN International GmbH
Schwieberdinger Strasse 86
Phone: +49 7141 408 377
E-Mail: [email protected]
28 Окт. 2014