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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Beer Business (Pivnoe Delo) #3-2014

Assortment of Russian beer

One sometimes finds it difficult to define the beer sort by reading the label. For historical reasons, in Russia is used a simplified classification dividing all beer variety into dark and light sorts. Besides, all color range shades of beer are used in brand names for example: platinum, amber, red, velvet and black. This color array also includes "white" color, which usually refers to a wheat beer sort.

Such classification was inherited from the Soviet times - a consumer is so far accustomed to choosing his beer by colors, unless he is a beer lover and expert. At the same time, international names are gradually gaining independent significance. A particular part is played by special sorts. For example, beer containing smoked malt, juice, ginger, seaweeds giving the beer green color as well as classic ales. With increasing frequency, there appear wheat beer sorts containing orange citron and coriander.

According to such classification, among 3 845 beer sorts by 658 producers 64% is taken by light beer sorts, 24% by dark and semi-dark ones, 6% by wheat and 6% by special beer.

The popularity of zhivoe beer (live beer), which has passed its peak by today, played a big role in the product range of brewers. There appeared a host of unpasteurized and/or unfiltered beer sorts with a short shelf life and clouded beer. These sorts often form separate brands and are often sold on tap in specialized retail.

We must also mention people's brand, light beer Zhigulevskoe, with 11% gravity and 4% AbV, which is brewed by state standards. 171 sorts of Zhigulevskoe are bottled by 141 breweries of various scales except for restaurant breweries.

The database on the attached disk will make it easy for you to analyze the product range of Russian brewing companies by various aspects. It also contains additional information which was not included into the printed catalogue.

22 Ноя. 2014



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