The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Beer Business (Pivnoe Delo) #3-2014
One sometimes finds it difficult to define the beer sort by reading the label. For historical reasons, in Russia is used a simplified classification dividing all beer variety into dark and light sorts. Besides, all color range shades of beer are used in brand names for example: platinum, amber, red, velvet and black. This color array also includes "white" color, which usually refers to a wheat beer sort.
Such classification was inherited from the Soviet times - a consumer is so far accustomed to choosing his beer by colors, unless he is a beer lover and expert. At the same time, international names are gradually gaining independent significance. A particular part is played by special sorts. For example, beer containing smoked malt, juice, ginger, seaweeds giving the beer green color as well as classic ales. With increasing frequency, there appear wheat beer sorts containing orange citron and coriander.
According to such classification, among 3 845 beer sorts by 658 producers 64% is taken by light beer sorts, 24% by dark and semi-dark ones, 6% by wheat and 6% by special beer.
The popularity of zhivoe beer (live beer), which has passed its peak by today, played a big role in the product range of brewers. There appeared a host of unpasteurized and/or unfiltered beer sorts with a short shelf life and clouded beer. These sorts often form separate brands and are often sold on tap in specialized retail.
We must also mention people's brand, light beer Zhigulevskoe, with 11% gravity and 4% AbV, which is brewed by state standards. 171 sorts of Zhigulevskoe are bottled by 141 breweries of various scales except for restaurant breweries.
The database on the attached disk will make it easy for you to analyze the product range of Russian brewing companies by various aspects. It also contains additional information which was not included into the printed catalogue.
- References to label images (available for 3 289 sorts)
- Assortment of import beer.
- Assortment of beverages made on the basis of beer.
- The shelf life and the storage temperature of beer and other information.
22 Ноя. 2014