The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer Business (Pivnoe Delo) #3-2014
One sometimes finds it difficult to define the beer sort by reading the label. For historical reasons, in Russia is used a simplified classification dividing all beer variety into dark and light sorts. Besides, all color range shades of beer are used in brand names for example: platinum, amber, red, velvet and black. This color array also includes "white" color, which usually refers to a wheat beer sort.
Such classification was inherited from the Soviet times - a consumer is so far accustomed to choosing his beer by colors, unless he is a beer lover and expert. At the same time, international names are gradually gaining independent significance. A particular part is played by special sorts. For example, beer containing smoked malt, juice, ginger, seaweeds giving the beer green color as well as classic ales. With increasing frequency, there appear wheat beer sorts containing orange citron and coriander.
According to such classification, among 3 845 beer sorts by 658 producers 64% is taken by light beer sorts, 24% by dark and semi-dark ones, 6% by wheat and 6% by special beer.
The popularity of zhivoe beer (live beer), which has passed its peak by today, played a big role in the product range of brewers. There appeared a host of unpasteurized and/or unfiltered beer sorts with a short shelf life and clouded beer. These sorts often form separate brands and are often sold on tap in specialized retail.
We must also mention people's brand, light beer Zhigulevskoe, with 11% gravity and 4% AbV, which is brewed by state standards. 171 sorts of Zhigulevskoe are bottled by 141 breweries of various scales except for restaurant breweries.
The database on the attached disk will make it easy for you to analyze the product range of Russian brewing companies by various aspects. It also contains additional information which was not included into the printed catalogue.
- References to label images (available for 3 289 sorts)
- Assortment of import beer.
- Assortment of beverages made on the basis of beer.
- The shelf life and the storage temperature of beer and other information.
22 Ноя. 2014