Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Beer Business (Pivnoe Delo) #3-2014
One sometimes finds it difficult to define the beer sort by reading the label. For historical reasons, in Russia is used a simplified classification dividing all beer variety into dark and light sorts. Besides, all color range shades of beer are used in brand names for example: platinum, amber, red, velvet and black. This color array also includes "white" color, which usually refers to a wheat beer sort.
Such classification was inherited from the Soviet times - a consumer is so far accustomed to choosing his beer by colors, unless he is a beer lover and expert. At the same time, international names are gradually gaining independent significance. A particular part is played by special sorts. For example, beer containing smoked malt, juice, ginger, seaweeds giving the beer green color as well as classic ales. With increasing frequency, there appear wheat beer sorts containing orange citron and coriander.
According to such classification, among 3 845 beer sorts by 658 producers 64% is taken by light beer sorts, 24% by dark and semi-dark ones, 6% by wheat and 6% by special beer.
The popularity of zhivoe beer (live beer), which has passed its peak by today, played a big role in the product range of brewers. There appeared a host of unpasteurized and/or unfiltered beer sorts with a short shelf life and clouded beer. These sorts often form separate brands and are often sold on tap in specialized retail.
We must also mention people's brand, light beer Zhigulevskoe, with 11% gravity and 4% AbV, which is brewed by state standards. 171 sorts of Zhigulevskoe are bottled by 141 breweries of various scales except for restaurant breweries.
The database on the attached disk will make it easy for you to analyze the product range of Russian brewing companies by various aspects. It also contains additional information which was not included into the printed catalogue.
- References to label images (available for 3 289 sorts)
- Assortment of import beer.
- Assortment of beverages made on the basis of beer.
- The shelf life and the storage temperature of beer and other information.
22 Ноя. 2014