Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Premiere in Texas
Karbach Brewing Company in Houston is producing its first beers on the new brewhouse supplied by ZIEMANN. As part of Karbach’s capacity expansion, ZIEMANN also supplied the new fermentation tanks and a state of the art automation system.
Brewmaster and Founder Eric Warner from Karbach Brewing Company explained: “The ZIEMANN team showed a lot of flexibility in the project phase to adapt to our requirements. The equipment design is versatile and we are seeing exceptionally good yields and improvement in wort quality. This shows that the ZIEMANN innovation process is driven by their profound process knowledge and by the requirements of craft brewers.”
ZIEMANN brewhouses for craft brewers are designed with a high degree of prefabrication to be installed in less than a month.
The brewhouse for Karbach Brewing Company was designed for 12 brews per day, with a cold cast-out volume of 120 bbl. The impressive yield improvements are based on the latest innovations of ZIEMANN. The “Colibri” mash mixer provides a thorough and homogeneous mixing of the dry grist with the strike water, even for very concentrated mashes. This is the ideal preparation of the mash for the “Lotus” lauter tun, which was designed with a focus on achieving exceptional extract recovery for high gravity beers. The “Shark” wort boiling features a 2-phase internal calandria that provides a gentle boiling with low energy input and excellent trub formation. Finally the ZIEMANN Whirlpool with its inverse conical bottom does a superior job in separating the trub from the wort. As Eric Warner explained: “Our yields have improved dramatically. This ZIEMANN brewhouse technology and this unique whirlpool design help us to get the last drop of wort out of the trub, even with the Rodeo Clown, our Double IPA with an OG of 21.5°P and 85 Bitter Units.”
Initial laboratory results on test brews also show an improved chill haze stability and Eric expects a substantial improved shelf life of the product, which is very welcome considering the ambitious expansion plans. After all this ZIEMANN brewhouse is designed for a final capacity of approximately 350,000 bbl per year.
ZIEMANN also supplied six fermentation tanks with a net volume of 600 bbl, including catwalk system and spiral stairs. The outdoor tanks are placed on support rings with the cones in a closed operator room. All the equipment was manufactured in the Ziemann workshop in Buergstadt, Germany. From this workshop ZIEMANN has delivered over 300 large fermentation and bright beer tanks to US craft brewers in the last years.
In addition to the brewhouse and the tank farm the project also included the automation of the control system with integration of the new malt handling.
In the next weeks Karbach Brewing will ramp up production and finalize the construction of the new brewery restaurant. The official inauguration of the whole expansion project is scheduled to take place in the second quarter of 2015.
ZIEMANN provides innovative and tailor-made solutions for craft breweries from the malt intake to the bright beer tank cellar. ZIEMANN plans, engineers and automates all production areas, including the installation of process pipework and the integration of all required utilities. For modernizations, capacity expansions as well as for completely new brewery plants – ZIEMANN provides innovative solutions and is a valued expert.
Last but not least, ZIEMANN is a competent and reliable partner in the field of research and development. With its own state of the art pilot brewery in Ludwigsburg ZIEMANN tests new developments and supports its customers, for example, in developing individual beer recipes.
For further information, please contact:
ZIEMANN International GmbH
Schwieberdinger Stra?e 86
71636 Ludwigsburg, Deutschland
Phone: +49 7141 408 377
E-Mail: [email protected]
The new brewery of the Karbach Brewing Company is designed to produce twelve brews per days with a cold cast-out volume of 120 bbl. The brewhouse is equipped with the latest ZIEMANN innovations, e.g. this agitator system Colibri.
4 Фев. 2015