Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
ZIEMANN continues the success story in Mexico
While the current expansion stage to 20 million hectoliters is still in full swing, Constellation Brands, USA has already placed an order for the next expansion stage of the Compa??a Cervecera de Coahuila, Mexico: ZIEMANN International GmbH, Germany again will play an important role in the success story of increasing the production capacity of the brewery in Piedras Negras to 25 million hectoliters per year. The project shall be completed in 2017.
The expansion to an annual production capacity of 25 million hectoliters includes two additional brewhouses, one cold block inclusive of tanks and pipework, the automation system and utilities as well as various services, such as engineering, project management and installation works. Currently, ZIEMANN is heavily involved in doubling the production capacity of the Compa??a Cervecera de Coahuila to 20 million hectoliters per year. In the first expansion stage of the brewery ZIEMANN played a leading role, too.
„This second order within only eleven months is the result of the tireless and professional work of the entire project team in Germany and Piedras Negras. The order underlines once again the close cooperation with Constellation Brands. We appreciate their trust and confidence in our team and we are committed to delivering on our commitments”, explained Ralph Schneller-Reindell, key account manager of ZIEMANN.
ZIEMANN provides innovative and tailor-made solutions for craft breweries as well as for large-scale breweries – from the malt intake to the bright beer tank cellar. The product range in the area of the wort treatment extends from the malt intake, via grist mills, mash vessels, lauter tuns, mash filters, wort kettles and whirlpools up to wort cooling systems. In the area of the cold block ZIEMANN offers fermentation and storage tanks, bright beer tanks, yeast tanks and all required CIP tanks. ZIEMANN plans, engineers and automates the process and the cleaning technology in all production areas, including the installation of process pipework and the integration of all required utilities. For modernizations, capacity expansions as well as for completely new brewery plants – ZIEMANN provides innovative solutions and is a valued expert.
Last but not least, ZIEMANN is a competent and reliable partner for craft breweries and large-scale breweries in the field of research and development. ZIEMANN supports its customers, for example, in developing individual beer recipes.
For further information, please contact:
ZIEMANN International GmbH
Phone: +49 7141 408 377
E-Mail: [email protected]
ZIEMANN recently received an order to plan and build the process part of the expanded production capacity of the Compa??a Cervecera de Coahuila to 25 million hectoliters per year by 2017. This is the second expansion order within only eleven months.
23 Фев. 2015