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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

drinktec – A worldwide showing, at four events around the globe

No sooner has one trade fair ended, than preparations for the next begin. Thatґs the nature of the business for exhibition organizers. This time, however, the intervening period until the next edition of drinktec in Munich (coming up in about two-and-a-half years time) promises to be a particularly exciting one for the international beverage and food industry. Because the future of this sector is being presented and shaped around the world—at trade fairs in Brazil (Brasil Brau: July 15 to 17, 2015), South Africa (food &drink technology Africa: September 14 and 15, 2016), China (China Brew & China Beverage: October 11 to 14, 2016) and India (drink technology India: December 15 to 17, 2016).

The complete press release is available online and for download here.

For further information on drinktecґs global events, go to:
http://www.drinktec.com/en/Home/hn/activities-drinktec and www.facebook.com/drinktec

27 Фев. 2015

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