Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
drinktec supports the World Championships for Beer Sommeliers
The World Championships for Beer Sommeliers take place every two years. In 2015 they are being organized for the fourth time, and for the first time the venue is outside Europe. The initiator of these championships is Dr. Wolfgang Stempfl, Managing Director of the Doemens Academy, which has been offering courses in the art of the beer sommelier since 2004. These courses train sommeliers to talk to consumers in a professional and eloquent way about the different types of beer and thereby to enhance their enjoyment of this drink. The competition is open to anyone who has completed the beer sommelier course at the Doemens Academy or who is a member of the Sommelier Union.
“The World Championships for Beer Sommeliers and drinktec fit together perfectly. drinktec has its roots in the brewing industry. We address brewers from all over the world, major international concerns as well as SMEs,” explains Petra Westphal, the Exhibition Group Director at Messe München with responsibility for drinktec in Munich. “That´s why we are particularly keen to support these world championships as a main sponsor.”
Europe is represented in São Paulo by sommeliers from Germany, Austria and Switzerland. From North America there are representatives from the US and Canada. And of course South America is making the most of its home advantage, as the winners from the national rounds in Brazil, Chile and Puerto Rico are among the line-up.
The decision on who will be crowned World Champion Beer Sommelier this year is in the hands of a six-strong jury with expertise in the beer sector and in catering. Dr. Wolfgang Stempfl, the initiator of the competition, is a regular jury member. He is joined by two representatives from the main sponsors: Dr. Elisabeth Wiesen from the Barth-Haas Group, and Petra Westphal from drinktec, both firmly established in the sector and both experts in the appreciation of beer and knowledgeable about the wide variety of beers available. Also on the panel is the reigning World Champion, Oliver Wesseloh, who will be closely inspecting the contenders for his crown. The third lady in the jury is Tatiana Spogis, who was runner-up World Champion in 2013—she runs training courses in the host country of Brazil. And the final member of the jury is top Brazilian chef Alex Atala, representing the restaurant and catering side: he will be casting a critical eye over the recommendations for food to accompany the beer.
Apart from its involvement as a main sponsor in the beer sommelier championships and on the jury, drinktec is also taking a booth at Brasil Brau. As part of the marketing cooperation between drinktec and Brasil Brau, Brasil Brau uses in its promotion the wording ‘powered by drinktec’. Large booth presentations and promotion possibilities at both trade fairs are also a part of the cooperation. Ahead of the next drinktec there will again be a presentation tour in South America in 2016. Through this cooperation with Brasil Brau, drinktec is aiming to strengthen its position on the important Brazilian market and attract new exhibitors and visitors from this region. Brasil Brau has taken place every two years since 1989, initially in different cities across Brazil, but for the last ten years regularly in São Paulo. The last event in 2013 covered 3,000 square meters of exhibition space, and attracted 170 exhibitors and over 8,000 visitors. Half of them were from North America and Europe. The next Brasil Brau takes place from July 15 to 17, 2015 in São Paulo.
drinktec has been held in Munich since its premiere in 1951. A four-year event cycle was introduced in 1985. drinktec is the most important trade fair for the sector. Manufacturers and suppliers from all over the world – global companies and SMEs alike – meet up here with all sizes of producers and retailers of beverages and liquid food products. Within the sector drinktec is regarded as the number one platform for launching new products on the world market. At this event manufacturers present the latest technology for processing, filling and packaging all kinds of beverages and liquid food – raw materials and logistics solutions included. The themes of beverages marketing and packaging design round off the portfolio. drinktec 2013, which took place at the Messe München exhibition center in Munich from September 16 to 20, 2013, attracted 1,445 exhibitors from 77 countries. And with 66,886 trade visitors from 183 countries, drinktec 2013 celebrated a resounding success.
The next drinktec takes place from September 11 to 15, 2017 in Munich. Further information on drinktec und zur Brasil Brau:
12 Июл. 2015