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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Recipe for success whets the appetite for more

2014 results of NürnbergMesse Group: Most exhibition space in the company’s history, more than 1 million trade visitors for the first time ever, revenue of EUR 229 million, profit of EUR 8.2 million.
Positive trend of event bookings, slightly ahead of plan in the first half of 2015.
Outlook: “Hot autumn” in the making.

NürnbergMesse Group has announced impressive results for 2014, with the most exhibition space in the company’s history, the proportion of international exhibitors and trade visitors at new record levels, and international trade fairs growing at a more dynamic pace than the industry average. The financial results are equally impressive: revenue of EUR 229 million, profit of EUR 8.2 million – all without the benefit of public subsidies. For Dr. Roland Fleck and Peter Ottmann, the company’s success can be attributed to numerous factors: “Our events are growing at a splendid pace, and we have continued to grow organically in 2015 as well. We are slightly ahead of plan and therefore well on course to attain our full-year goals. In addition, we are currently stepping up our international presence and developing highly promising formats in the target markets of our customers.” With regard to the next stage of the company’s development, both CEOs expect a “hot autumn.”

The CEOs of the NürnbergMesse Group (from left), Peter Ottmann and Dr. Roland Fleck, have refined the ingredients of the “NürnbergMesse recipe for success” and presented positive event and financial key figures at the company’s Annual Results Press Conference.

In terms of numbers alone, NürnbergMesse Group’s performance in 2014 can be described as follows: 29,171 exhibitors booked 994,000 m² of exhibition space for 151 events attracting 1.32 million visitors. In terms of superlatives, it can be described as follows: NürnbergMesse booked the most exhibition space in its history, and posted new records for the proportion of international exhibitors and trade visitors. Within NürnbergMesse Group, NürnbergMesse GmbH continued its positive development, generating revenue of EUR 192 million and an EBITDA of EUR 37.3 million in 2014. Dr. Roland Fleck: “Financially, the company is in great health and performing extremely well in the market. That makes us one of the very few trade fair companies in Germany that regularly earn profits without the need for subsidies from the shareholders. Another remarkable accomplishment is the fact that we have reduced the GmbH’s liabilities by more than EUR 26 million since completing the investments in Hall 3A, which we financed from our own funds.”

Positive trend of event bookings in 2015

Despite the labour strikes affecting rail and air traffic, NürnbergMesse’s trade fairs performed considerably better than the industry average in the first half of 2015. In 2014, NürnbergMesse already generated a 3 percent increase in exhibitors, a 7 percent increase in trade visitors, and a 7 percent increase in exhibition space, all considerably higher increases than the average for the German trade fair industry. Peter Ottmann clearly stated why this positive trend is being repeated in 2015: “Whether BIOFACH, IWA OutdoorClassics, Enforce Tac, embedded world, or FeuerTRUTZ – our events are growing organically because they are meeting with extremely high demand both nationally and internationally. This healthy mix is the best defence against economic uncertainties!”

Big push forward with internationalisation

In terms of momentum, the positive results of the domestic exhibition centre are actually surpassed by NürnbergMesse’s international growth. In Mumbai, the Indian Chemicals Care Convention opened its doors for the first time, concurrently with Home and Personal Care Ingredients, in March 2015. In Austria, a separate NürnbergMesse Austria was recently launched under the leadership of Inge Tremmel. And Beviale Moscow begins in October 2015. Preparations are currently being made to step up activities in Brazil. For example, POWTECH Brazil will open its doors parallel to FCE Pharma and FCE Cosmetique in May 2016.

“Hot autumn” in the making

For the second half of 2015, moreover, Dr. Roland Fleck and Peter Ottmann are expecting a “hot autumn.” “First, the registration numbers for leased exhibitor space, particularly for FachPack, BrauBeviale, and SPS IPC Drives, suggest that we can again expect substantial growth rates this year. Second, new highly promising formats such as the Street Food Convention will debut in combination with the BrauBeviale or the Insights-X trade fair of our partner Spielwarenmesse eG. And third, we are currently working on the next important step in our company’s development. We expect to announce more details about this step after the upcoming Supervisory Board meeting.” The “NürnbergMesse” recipe for success is whetting the appetite for more!
About the NürnbergMesse Group

NürnbergMesse is one of the 15 largest exhibition companies in the world. The portfolio covers some 120 national and international exhibitions and congresses and approx. 40 sponsored pavilions at the Nuremberg location and worldwide. Every year, around 30,000 exhibitors (international share: 41%) and up to 1.4 million visitors (international share of trade visitors: 24%) participate in the own, partner and guest events of the NürnbergMesse Group, which is present with subsidiaries in China, North America, Brazil, Italy and India. The group also has a network of about 50 representatives operating in over 100 countries.
Legal notice: The data in the 2014 annual financial report is subject to the resolution within the Supervisory Board and approval by the General Assembly of NürnbergMesse GmbH.

21 Июл. 2015



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