Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
GEA at the BrauBeviale 2015: Innovative technologies and system solutions for the beverage industry
Optimizing brewing technology starts right at the beginning of the process. The GEA MILLSTAR™ system combines the advantages of both dry and wet milling in a single system. This ensures the highest quality of mash and wort for a brewing line from the start, with maximum economic efficiency.
GEA's ECO-FERM™ system for jet mixing in fermentation tanks has been specially developed to improve fermentation performance and homogeneity by supporting the natural upward flow process in a vertical fermenter, especially in slim fermenters. The innovative system enables significant time-savings during fermentation – with no compromise on beer quality.
Especially for the growing craft beer market, GEA presents a separator skid, which is available in 4 sizes, for even more efficient beer clarification. The craft brewer produces 5 to 10 % more beer per batch using the same amount of raw material and water – without additional operational costs. Another advantage is the reduced clarification and maturation time of the beer, which, among other things, enables a significant reduction of the production time. The compact and ready-for-use plug & brew skids are suitable for any brewery and delivered pre-piped and completely assembled.
A further highlight is the new generation of Freeze Concentrators. GEA IceCon® reduces capital costs by around 50 % and operational costs of the freeze concentration process up to 40 %. This reduction creates new opportunities making this high-quality process more widely accessible to beer, cider and wine producers across the globe.
In addition to these innovations, visitors will find many other products and sophisticated technological solutions of GEA's comprehensive portfolio for the beverage industry. GEA`s engineering experts and sales managers will be available to give competent advice in hall 7 at booth #602.
14 Сен. 2015