Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
BrauBeviale 2015: enjoyment for everyone involved
- Over 37,000 trade visitors came together with 1,083 exhibitors
- Creative Beer Culture met Premium Spirits
- Craft Beer meets Street Food on Thursday and Friday
With a powerful performance – matching the previous year’s level –, BrauBeviale is closing its doors again for another year after three intensive trade fair days. Over 37,000 visitors (41 percent of them international) came to this year's most important equipment show for the beverage industry. The slight increase in guests from abroad shows: BrauBeviale is also becoming increasingly important in international terms. Among the total of 1,083 exhibitors were regular guests and newcomers, world market-leaders and small and medium-sized companies. They presented all aspects covering the beverage industry process chain: high-quality raw materials, innovative technologies, efficient logistics and creative marketing ideas.
“The sector’s regular meeting place calls and they all come!” Director Exhibitions Andrea Kalrait is happy about the participation levels and the mood at BrauBeviale 2015. “The enthusiasm in the exhibition halls is there for all to see and experience. The trend towards craft-brewed beverages is continuing unbroken and is attracting increasing attention, we are of course also feeling that here. Over the past few days trade visitors came to us from a total of 132 countries – and they did so despite the flight attendants’ strike at Lufthansa!”
The guests mainly came from Germany as well as from Italy, the Czech Republic, Austria, Switzerland, the Netherlands, Belgium and Great Britain. Around 98 percent of the beverage specialists were satisfied with the range of products and services presented at the fair and are planning to visit the fair once again next year, according to the results of a survey conducted by an independent institute. The exhibitors were delighted with the renewed increase in the high quality of the visitors to their stands: around 90 percent of the trade visitors are involved in the investment decisions at their respective companies. The exhibitors presented their stands in space, which had increased by about six percent compared to the previous year. They came from 49 nations, in particularly companies from Germany (580), Italy, the Netherlands, Belgium, Austria and Switzerland.
Top marks for the support program
The Forum BrauBeviale covering topics straight from the sector for the sector, [email protected] with key impulses in the area of beverage packaging and not least the “Creative beverage culture” trend topic met with great interest from the visitors. In this connection, among others, retailers, caterers and also manufacturers/producers attended the tastings organised by renowned beer sommeliers and spirits tasters in the Craft Beer Corner. But there was also an alcohol-free side to the event: the water-tasting sessions conducted by trained water sommeliers also attracted a large number of keen visitors. Exceptional beer specialities were also available for interested parties to experience away from the exhibition centre: at the atmospheric “Schanzenbräu & Friends” after-show party or in the numerous restaurants and bars, which were part of the “BierErlebnis Nürnberg” (Nuremberg Beer Experience).
European Beer Star 2015 – Consumers’ Favourite
As one of the most renowned beer competitions, the European Beer Star has had its exhibition home at BrauBeviale since 2004. Once again, in 2015, the trade visitors selected their favourite beers from the 55 gold medal-winning creations: the “Ayinger Bräuweisse” produced by Brauerei Aying (Germany) was awarded the title of Consumers’ Favourite in Gold. The silver medal went to the Danish Midtfyns Bruyhus in recognition of their “Midtfyns Imperial Stout”. “Double Jack”, an Imperial India Pale Ale brewed by the Firestone Walker Brewery (USA), received the third largest number of votes from the total of over 6,350 testers.
SFC Street Food Convention in full swing
Creative beverage culture literally calls for unconventional food. It therefore comes as no surprise that the first SFC Street Food Convention is being held for the first time within the framework of BrauBeviale. On Thursday and Friday it is inviting you to its urban cosmos in the Frankenhalle at the exhibition centre. Here, insiders and newcomers are coming together to obtain information about trends, business models for new business founders and entrepreneurs, suppliers, market strategies, cooperation partners and technologies on this new catering scene. And the visitors can do all this not only by coming together with the total over 40 exhibitors – on the Main Stage and in the Speakers' Corner too, experts will be serving up street food topics based on practical experience (“How to correctly serve Street Food”, “Successful Street Food business start-ups”, among others) and theory (e.g. “Street Food Quo Vadis?”). The event will then culminate in the Street Food Market on Friday, 13 November, from 16.00, in front of the Frankenhalle, when, at last, delicious finger food will also be on offer. www.streetfoodconvention.de
BrauBeviale 2016 date:
8 – 10 November 2016
16 Ноя. 2015