Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
BrauBeviale 2015: enjoyment for everyone involved
- Over 37,000 trade visitors came together with 1,083 exhibitors
- Creative Beer Culture met Premium Spirits
- Craft Beer meets Street Food on Thursday and Friday
With a powerful performance – matching the previous year’s level –, BrauBeviale is closing its doors again for another year after three intensive trade fair days. Over 37,000 visitors (41 percent of them international) came to this year's most important equipment show for the beverage industry. The slight increase in guests from abroad shows: BrauBeviale is also becoming increasingly important in international terms. Among the total of 1,083 exhibitors were regular guests and newcomers, world market-leaders and small and medium-sized companies. They presented all aspects covering the beverage industry process chain: high-quality raw materials, innovative technologies, efficient logistics and creative marketing ideas.
“The sector’s regular meeting place calls and they all come!” Director Exhibitions Andrea Kalrait is happy about the participation levels and the mood at BrauBeviale 2015. “The enthusiasm in the exhibition halls is there for all to see and experience. The trend towards craft-brewed beverages is continuing unbroken and is attracting increasing attention, we are of course also feeling that here. Over the past few days trade visitors came to us from a total of 132 countries – and they did so despite the flight attendants’ strike at Lufthansa!”
The guests mainly came from Germany as well as from Italy, the Czech Republic, Austria, Switzerland, the Netherlands, Belgium and Great Britain. Around 98 percent of the beverage specialists were satisfied with the range of products and services presented at the fair and are planning to visit the fair once again next year, according to the results of a survey conducted by an independent institute. The exhibitors were delighted with the renewed increase in the high quality of the visitors to their stands: around 90 percent of the trade visitors are involved in the investment decisions at their respective companies. The exhibitors presented their stands in space, which had increased by about six percent compared to the previous year. They came from 49 nations, in particularly companies from Germany (580), Italy, the Netherlands, Belgium, Austria and Switzerland.
Top marks for the support program
The Forum BrauBeviale covering topics straight from the sector for the sector, [email protected] with key impulses in the area of beverage packaging and not least the “Creative beverage culture” trend topic met with great interest from the visitors. In this connection, among others, retailers, caterers and also manufacturers/producers attended the tastings organised by renowned beer sommeliers and spirits tasters in the Craft Beer Corner. But there was also an alcohol-free side to the event: the water-tasting sessions conducted by trained water sommeliers also attracted a large number of keen visitors. Exceptional beer specialities were also available for interested parties to experience away from the exhibition centre: at the atmospheric “Schanzenbräu & Friends” after-show party or in the numerous restaurants and bars, which were part of the “BierErlebnis Nürnberg” (Nuremberg Beer Experience).
European Beer Star 2015 – Consumers’ Favourite
As one of the most renowned beer competitions, the European Beer Star has had its exhibition home at BrauBeviale since 2004. Once again, in 2015, the trade visitors selected their favourite beers from the 55 gold medal-winning creations: the “Ayinger Bräuweisse” produced by Brauerei Aying (Germany) was awarded the title of Consumers’ Favourite in Gold. The silver medal went to the Danish Midtfyns Bruyhus in recognition of their “Midtfyns Imperial Stout”. “Double Jack”, an Imperial India Pale Ale brewed by the Firestone Walker Brewery (USA), received the third largest number of votes from the total of over 6,350 testers.
SFC Street Food Convention in full swing
Creative beverage culture literally calls for unconventional food. It therefore comes as no surprise that the first SFC Street Food Convention is being held for the first time within the framework of BrauBeviale. On Thursday and Friday it is inviting you to its urban cosmos in the Frankenhalle at the exhibition centre. Here, insiders and newcomers are coming together to obtain information about trends, business models for new business founders and entrepreneurs, suppliers, market strategies, cooperation partners and technologies on this new catering scene. And the visitors can do all this not only by coming together with the total over 40 exhibitors – on the Main Stage and in the Speakers' Corner too, experts will be serving up street food topics based on practical experience (“How to correctly serve Street Food”, “Successful Street Food business start-ups”, among others) and theory (e.g. “Street Food Quo Vadis?”). The event will then culminate in the Street Food Market on Friday, 13 November, from 16.00, in front of the Frankenhalle, when, at last, delicious finger food will also be on offer. www.streetfoodconvention.de
BrauBeviale 2016 date:
8 – 10 November 2016
16 Ноя. 2015