Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
From Trainee to Managing Director
A total of 25 years working for ZIEMANN and, in this time, risen from trainee to managing director – Klaus Gehrig is one of the leading personalities and an important constant of the younger ZIEMANN history.
In 1984 Klaus Gehrig started his training as a metal worker in Buergstadt. After completing the technical secondary school and the German Armed Forces, Klaus Gehrig studied mechanical engineering between 1989 and 1993, which he completed as a graduate engineer (Dipl.-Ing. (FH)). Afterwards, he returned immediately to ZIEMANN, where he worked in various positions in Buergstadt between 1993 and 2003, most recently as technical director. In 2003 Klaus Gehrig was appointed managing director (COO) in Ludwigsburg. Since 2015 he has been CEO of ZIEMANN HOLVRIEKA GmbH.
Due to his vita, Gehrig consequently knows both locations and all connections in detail. Klaus Gehrig is characterized by his strong analytical thinking and his personal and professional resilience and consistency. All this is combined with a profound identification and commitment for the good of the company, its employees and, last but not least, its industrial sector – the global brewing industry.
18 Ноя. 2015