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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

From Trainee to Managing Director

Klaus Gehrig celebrates his 25th anniversary with ZIEMANN

A total of 25 years working for ZIEMANN and, in this time, risen from trainee to managing director – Klaus Gehrig is one of the leading personalities and an important constant of the younger ZIEMANN history.

In 1984 Klaus Gehrig started his training as a metal worker in Buergstadt. After completing the technical secondary school and the German Armed Forces, Klaus Gehrig studied mechanical engineering between 1989 and 1993, which he completed as a graduate engineer (Dipl.-Ing. (FH)). Afterwards, he returned immediately to ZIEMANN, where he worked in various positions in Buergstadt between 1993 and 2003, most recently as technical director. In 2003 Klaus Gehrig was appointed managing director (COO) in Ludwigsburg. Since 2015 he has been CEO of ZIEMANN HOLVRIEKA GmbH.

Due to his vita, Gehrig consequently knows both locations and all connections in detail. Klaus Gehrig is characterized by his strong analytical thinking and his personal and professional resilience and consistency. All this is combined with a profound identification and commitment for the good of the company, its employees and, last but not least, its industrial sector – the global brewing industry.

18 Ноя. 2015



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