Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
India: Food processing and packaging now have a dedicated platform
To keep up with developments on the Indian food and beverage market, the range of products and services at International PackTech India and drink technology India will be joined by a third event – the newly developed FoodPex India. It will focus on the processing and packaging of solid foods of all kinds. In the future the newly created trade fair trio will map the thematic areas of packaging and related processes, beverage technology and liquid food as well as food processing and packaging under one roof. The constellation of this unique range will enhance the attractiveness of the event even further and will set a clear signal on the Indian food and beverage market. PackTech India and drink technology India have already come to be seen as the most important platforms for these industries in India.
“The Indian market shows a clear interest in food processing and food packaging. This is why, in 2014, we and also Messe München were already presenting suitable products and solutions at the two trade fairs. It’s a logical step to enhance this range by adding a dedicated platform under the name of FoodPex, a brand which we previously launched in China,” says Bernd Jablonowski, Global Portfolio Director for Packaging and Processing at Messe Düsseldorf, the organisers of International PackTech India and of the new FoodPex India.
“Visitors to the trade fair trio will benefit from a new and even clearer structure with an unparalleled product and service line-up which is now
India as a growth market
India is a dynamic market with major potential in packaging and related processes, particularly in packaged food and beverages. Although per-capita consumption is still relatively low, figures from the market research institute Euromonitor have shown that the demand for processed and packaged food is set to rise by about 31 per cent by 2019. During the same period soft drinks sales are even expected to rise to more than twice their current level. India is already the world’s number one in milk consumption, and its market for liquid milk products is developing very dynamically. This development is driven by social change and clear economic growth. Moreover, the resulting growth of the middle class has led to a greater demand for hygienically processed and packaged food and beverages. This is putting greater pressure on local manufacturers to invest in high-quality processing, packaging and bottling equipment, so that they can compete with imported products.
High level of visitor satisfaction
The organisers are expecting the trade fair trio to attract around 250 exhibitors (2015: 230). The available exhibition space will be approx. 14,000 square metres. Last year’s event already saw a 37-per-cent increase in visitors, reaching an all-time high with over 10,000 visitors in all. More than 90 per cent of the relevant professionals – of whom far more than two thirds were entrepreneurs or senior management – awarded top marks to International PackTech India and drink technology India in 2014. The response was particularly positive to the broad spectrum that was on offer and also to the presence of numerous market leaders. The third edition of the two trade fairs confirmed their reputation as a business platform with specially tailored solutions for the Indian market. A similar increase in visitors’ numbers is expected for 2016.
About PackTech India, drink technology India and FoodPex India The trade fair trio on the Indian subcontinent comprises PackTech India, drink technology India and FoodPex India. It brings together the expertise of Messe Düsseldorf and Messe München as the organisers of their respective leading trade fairs in the packaging sector and the related processing industry – interpack (Messe Düsseldorf) and drinktec for the beverage and liquid food industry (Messe München). Like their parent trade fairs in Germany, the three events map the entire process chains in their industries, yet with the focus on the Indian market. From 2016 FoodPex India will be added to the existing trade fairs, PackTech India (packaging, packaging materials/packaging means/packaging production, packaging technology and packaging printing) and drink technology India (processing and bottling of beverages and the entire liquid food chain, including all milk products, oils and fats). FoodPex India features solutions for the processing and packaging of food of all kind. The trade fair trio will be held at the Bombay Convention & Exhibition Centre in Mumbai from 15 to 17 December 2016. The conceptual sponsor of the three trade fairs is the German Machinery & Plant Manufacturers' Association (VDMA). Other partners of PackTech India and FoodPex India are the Institute of Packaging Machinery Manufacturers of India (IPMMI) in Mumbai and the Indian Flexible Packaging & Folding Carton Manufacturers’ Association (IFCA).
25 Ноя. 2015