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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

SABMiller’s Chinese Partner Said to Seek Pitches on Snow Beer JV

China Resources Beer (Holdings) Co. will soon ask investment banks to pitch for a role advising on options for its Chinese brewery joint venture with SABMiller Plc, people with knowledge of the matter said.

The state-backed company is seeking advisers as it weighs a potential purchase of all or part of SABMiller’s 49 percent stake in China Resources Snow Breweries Co., maker of the world’s best-selling beer, the people said. China Resources has told banks it will send out a formal request for proposals as early as this week, the people said, asking not to be identified as the information is private.

Anheuser-Busch InBev NV may need to sell the stake in the brewer of Snow lager to secure Chinese antitrust approval for its 73.5 billion-pound ($110 billion) acquisition of SABMiller, which will create a beermaker controlling about half the industry’s profits. SABMiller’s stake in the Chinese venture could fetch as much as $3.6 billion, Nomura Holdings Inc. wrote in a Nov. 16 research report.

“China Resources has already learned enough from SABMiller about how to operate a beer factory effectively and now can manage it by itself,” Charlie Chen, an analyst in BNP Paribas SA in Hong Kong, said by phone Monday. “China Resources may buy the stake with another Chinese local beer firm.”

Shares of SABMiller reversed earlier losses to close up 0.1 percent at 40.315 pounds in London on Monday. China Resources shares fell 0.8 percent to HK$14.96 at 10:57 a.m. Tuesday in Hong Kong.

Best Seller

China Resources aims to pick advisers by the end of the year, the people said. AB InBev hasn’t yet decided whether it will sell the stake, and China Resources isn’t set on any particular course of action, the people said.

Several banks have reached out to China Resources in recent weeks to offer financing for any potential buyout of the Snow joint-venture stake, according to the people. China Resources is seen as the logical buyer if AB InBev decides to sell, as it has a right of first refusal, the people said.
Representatives for AB InBev, China Resources and SABMiller declined to comment.

Beer sales in China will expand 41 percent in the five years through 2019 to reach 683 billion yuan ($107 billion), according to a June report from research firm Euromonitor. SABMiller said its Chinese beverage volumes declined 3 percent in the first half of its fiscal year due to crimped consumer spending, even as China Resources Snow outperformed the market.

Snow beer, which had a 23 percent market share in China last year, outsells all other beers globally, Euromonitor data show. The partnership between SABMiller and China Resources, which began with two breweries in 1994, operates more than 90 breweries across China and employs more than 59,000 staff, according to SABMiller’s website.

14 Дек. 2015



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