Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
CEO of Yanjing Beer: “China enters into a phase of oligopolistic competition“
He noted that currently the oligopolistic competition in Chinese beer industry has become more evident.
It is expected that in 2015 more than 80% of sales will belong to 5 beer giants: China Resources Snow, Tsingtao beer, Anheuser-Busch InBev, Yanjing Beer and Carlsberg. The consolidation of the brewing industry in China will largely be due to these beer giants.
The market data indicate that consumption of beer in China will be reoriented to a high-quality product. According to the research in the next five years the consumption of high-quality beer will gradually increase and the price of Chinese beer will increase by 17%. The premium segment will have 20% of the market.
According to Li Fucheng, the entering of the market into a phase of oligopolistic competition indicates the maturity of the beer industry in the country. Whilst at the national level the market is more or less stable, competition in the regions is becoming more complicated and intense.
18 Дек. 2015