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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Contraband beer and liquor seized in Malaysia

More than 530,000 litres of smuggled alcohol have been removed from Malaysia’s Selangor district as Custom officers clamp down on Malaysia’s illicit alcohol market.

In a report by Singapore’s Asia One, the Selangor Customs director, Datuk Badaruddin Mohamed Rafik confirmed that officers raided 345 stores this year as part of its anti-contraband Ops Outlet which began in 2010.

“We have arrested 111 suspects and of that number, 96 were compounded with a total value of over RM200,000,” he said in a public statement.

More than RM4.29 million (US$1 million) was seized over the last 12 months in the form of 533,274 litres of beer and liquor and then disposed of, after Customs officers checked the stamps on the bottles to check if they had been smuggled in or had entered the country legally.

“Disrupting criminal trade is at the heart of our strategy to clamp down on the illicit alcohol market, which costs the Government millions of ringgit every year. This is the theft from the taxpayers and undermines legitimate traders,” Badaruddin added.

According to the Confederation of Malaysian Brewers Berhad (CMBB), compared to neighbouring Asian countries, Malaysia continues to levy the highest excise tax rate on beer and stout. Following three consecutive tariff hikes from 2004 to 2006, Malaysia now has the second highest duty on beer in the world after Norway. The excise duty for beer is currently RM7.40 per litre (US$1.7) plus 15% ad valorem tax.

The high excise duty imposed on the industry impacts the affordability of legitimate beer products for consumers and as a result it is estimated that that the Malaysian government loses over RM900 million (US$211 million) annually in alcohol tax revenue including excise and import duties due to the illegal smuggling of contraband beer and stout products.

18 Дек. 2015



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