Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
NürnbergMesse economic engine is buzzing
Go-ahead given for the next major investment in the new Hall 3C worth 70 million Euro
ifo Study: exhibition company secures 15,000 jobs and generates annual purchasing power effects worth billions
2015 will go down in the history of NürnbergMesse as the odd financial year with the highest turnover: the trade fairs, exhibitions and congresses held at the home location Nuremberg and worldwide mean that we can expect total turnover of around 195 million Euro. On the basis of this positive corporate development, Dr. Roland Fleck and Peter Ottmann, the CEOs of NürnbergMesse Group, are announcing another “all-time high” in turnover for 2016 with a forecast “250 million Euro plus X”: “Our event formats are developing splendidly, the internationalization of NürnbergMesse is continuing and the investments in the exhibition centre Nuremberg have reached a really major milestone with the construction of the new Hall 3C!”
The announced “hot autumn” has thus become reality: the first staging of Beviale Moscow, a growing network of international representatives, record participation figures at trade fairs such as FachPack, BrauBeviale and it-sa along with the decision to build the new Hall 3C. Overall, NürnbergMesse has thus set the course for the next phase of its corporate development. For 2016, this highly symbolic mark will be exceeded for the first time with turnover of over 250 million Euro thus leading to expectations of a new record year in the company's history, according to the two NürnbergMesse CEOs.
ifo Study confirms: “NürnbergMesse is an economic engine”
Within the framework of the Annual Press Conference, Dr. Roland Fleck and Peter Ottmann also presented the results of the current ifo Study (Institut für Wirtschaftsforschung / Institute for Economic Research). Interesting facts and figures have been established by the institute headed by Professor Dr. Sinn: according to these findings, the events held, along with the continual investments made in the exhibition centre Nuremberg, guarantee 15,000 full-time jobs every year – incidentally two-thirds of them in the Metropolitan region.
In addition, due to the expenditure of visitors and exhibitors at the exhibition location Nuremberg, purchasing power effects of 1.65 billion Euro are generated each year in Germany. Those primarily benefiting from this are sectors such as the hotel and catering industry, retail trade and service-providers in the exhibition construction sector, airports or logistics.
Dr. Roland Fleck and Peter Ottmann are sure: “If we include in the model the fact that almost one-quarter of expenditure is effected abroad, then we would indeed arrive at purchasing power effects of over 2 billion Euro.” The tax authorities are also directly benefiting from the events held at the exhibition centre Nuremberg – according to the ifo Study, this has been verified at over 300 million Euro each year, of this sum over 100 million Euro alone goes to the Free State of Bavaria. For the two NürnbergMesse CEOs one thing is thus certain: “The events in our portfolio ensure that the NürnbergMesse economic engine is buzzing – in the Metropolitan region, but also in Bavaria, Germany and beyond.”
Construction of the new Hall 3C
In addition, just a few days ago, the decision taken to build a new Hall 3C was also presented: now for the second time, within the framework of the consistent continuation of the south extension of the exhibition centre, a new exhibition hall is to be created characterized by the personal style of star architect Zaha Hadid, offering the highest quality and energy standards and almost 10,000 m² of gross exhibition space. In the medium term this investment will enable the successive modernization of the exhibition centre, while at the same time involving no loss of exhibition space.
The completion of Hall 3C is planned for 2018. Based on the current planning, the investment volume, including the necessary infrastructure and taxes, will amount to around 70 million Euro, according to Dr. Roland Fleck. As a result, the triple combination of dynamic event growth, clear internationalization strategy and increased investments in the exhibition centre Nuremberg, will create the basis of success enabling the company to continue as a successful exhibition company in future, according to both NürnbergMesse CEOs, who are in absolute agreement.
About the NürnbergMesse Group
NürnbergMesse NürnbergMesse is one of the 15 largest exhibition companies in the world. The portfolio covers some 120 national and international exhibitions and congresses and approx. 40 sponsored company pavilions at the Nuremberg location and worldwide. Every year, around 30,000 exhibitors (international share: 41%) and up to 1.4 million visitors (international share of trade visitors: 24%) participate in the own, partner and guest events of the NürnbergMesse Group, which is present with subsidiaries in China, North America, Brazil, Italy and India. The group also has a network of about 50 representatives operating in over 100 countries.
18 Дек. 2015