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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Vietnam’s fund manager acquires US distributor of Saigon beer

More Saigon beer products are expected to be shipped to the US, following the takeover of the US distributor Heritage Beverage.

Ho Chi Minh City-based Saigon Asset Management Corporation has struck a deal to acquire Heritage Beverage, the sole distributor of the popular Saigon beer in Canada and the US, local media reported Wednesday.

The acquisition will allow the privately-owned investment manager to boost exports of Vietnamese beer products into the countries, Louis Nguyen, CEO of the company, was quoted as saying in news website VnExpress.

The deal's value was not revealed.

Founded in 2007, Saigon Asset Management Corporation now manages two funds -- Vietnam Equity Holding and Vietnam Property Holding, the website reported.

The funds have invested more than US$250 million in more than 45 companies and projects across Vietnam, mainly in the sectors of food and beverage, education, technology and health care. Their portfolios also include private companies in the US.

Headquartered in California's Beverly Hills, Heritage Beverage was established in 1994 to import and distribute the products of Sabeco, now Vietnam's largest brewer, according to VnExpress. Best sellers of Sabeco include 333, the red Saigon Export and the green Saigon Special.

18 Дек. 2015



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