Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Malaysia. Halal Beer – Is There Such A Thing?
However, ask any Muslim whether drinking non-alcoholic beverages like Bintang Zero beer (Indonesia), Barbican (UAE), Istak (Iran) and Bavaria (Netherlands) which claim to have zero per cent alcohol content, is considered haram, many are not able to give a definite answer. And what about local favourite treat, ‘tapai’ (fermented rice)? Tapai contains at least seven per cent alcohol, and some can even contain up to 10 per cent alcohol.
Alcohol and liquor are two different things. While it is true that liquor has alcohol content, not all alcoholic drinks are liquor. Alcohol in its nature is not unclean and can be used in perfumes or preservatives. Whereas, liquor is highly concentrated in alcohol which makes it highly intoxicating.
If alcohol is considered haram, what about alcohol that sometimes exists naturally in many natural and organic food items, like grapes? Not all food items with alcohol are considered haram as they are not alcoholic beverages like liquor or beer.
Many Muslims are often confused as to what extent is alcohol deemed haram in Islam, and how much percentage of alcohol is actually permitted in food or beverages. But why should Muslims be so concerned over alcohol, when none of the verses in the Quran and the hadith prohibits alcohol?
The only warning involves drinking ‘khamr’. Khamr is a word that applies to any kind of drink that causes intoxication, and based on this fact, it is clear that the restrictions are based on the nature of an intoxicant, and not its ingredients.
According to the Prophet Muhammad (PBUH) in the hadith narrated by Ahmad and Abu Dawood from Abdullah ibn Umar, “Every intoxicant is khamr and every khamr is haram.”
The majority of scholars also define khamr as anything that is intoxicating, regardless consuming a little, or a lot. So, just how many types of khamr are there?
There are two types, one containing alcohol, and one without alcohol. There are many examples of khamr that contain alcohol, from various beers, and liquor such as wine, whiskey, brandy, vodka and so forth.
Whereas marijuana, morphine, opium, marijuana, cocaine, ecstasy, methamphetamine and various drugs that cause intoxication or unconsciousness are examples of khamr that do not contain alcohol.
As for tapai which definitely contains alcohol, according to the Fatwa Committee of the National Fatwa Council for Islamic Religious Affairs Malaysia in their seventh meet on April 11-12, 1984, if the tapai produced is not intoxicating when consumed, then it is ‘halal’(permissible).
Nevertheless, if the tapai is fermented for too long and can cause intoxication, it would be considered haram. The Indonesian Ulema Council (MUI) has also issued a fatwa that eating tapai is considered halal, and up until today, there has been no reports that the treat is intoxicating.
Based on the briefing, presentation and explanation given by experts from The Halal Products Research Institute, Universiti Putra Malaysia, together with decisions made in the previous Discourse of the Fatwa Committee of the National Fatwa Council for Islamic Religious Affairs Malaysia, the Fatwa Committee of the National Fatwa Council for Islamic Religious Affairs Malaysia have ruled that:
1. Every wine contains alcohol. However not all alcohol are wine. Alcohol that is extracted from the winemaking process is ruled as haram and impure.
2. However, alcohol that is not produced through the winemaking process is not ruled as impure, but is prohibited from being consumed in its original form as it is a poison and can kill.
3. Light beverages processed/made not for the purpose of producing wine and containing alcohol below the level of 1% v/v are permissible to be consumed.
4. Whereas for light beverages made with the same intention and method of producing wine, regardless of whether their alcohol content is high or low or whether their alcohol content is distilled, their consumption is prohibited.
5. Food or beverages containing natural alcohol such as fruits, nuts, grains or their juices, or alcohol that incidentally forms during the production process of certain food or beverages is not considered impure and is permissible to be consumed.
6. Food or drinks with flavouring or colouring that contains alcohol for stabilisation purposes are permissible to be consumed provided that the alcohol is not produced from the winemaking process, the quantity of such alcohol in the final product is not intoxicating and the alcohol level does not exceed 0.5%.
7. Medicines and perfumes containing alcohol as a solvent agent are not impure and are permissible provided such alcohol is not extracted from the winemaking process.
Prior to these discussions, malted beverage Barbican, from the UAE, was certified halal by the Islamic Food Research Centre (IFRC) - Malaysia and Asia Region whose headquarters is in Petaling Jaya, Selangor, on February 17, 2011 (Certification No IFRC/P/LA/11/0026). IFRC also issued a certificate, certifying that halal ingredients were used in Barbican and its manufacturing process did not make it alcoholic.
On July 26, 2011, National Fatwa Council chairman, Prof. Tan Sri Dr. Abdul Shukor Husin, made it clear that the Barbican malted beverage was not processed to make it alcoholic, and contains low alcohol content which is not intoxicating. He however advised the manufacturer and distributor to better label the product to not cast any doubt, especially for the Muslim consumers.
In January 2015, MUI announced a number of food and beverage products that received the halal certification. In its announcement, Bintang Zero beer, which is manufactured in Indonesia, was declared haram.
Despite manufactures previously claiming the beverage contains zero per cent alcohol, the results of a study conducted by the Assessment Institute for Foods, Drugs And Cosmetics, found that there were alcoholic contents that made it haram.
The beverage manufactured by PT Multibintang Indonesia, was made to replicate the taste of beer without using the process of fermentation. However, it is found that its imitation process was a way of producing illegal liquor, subsequently influencing Muslims to indulge in something that is prohibited in their religion.
The fourth fatwa by MUI in 2003, stated “It is prohibited to consume food/beverages that give rise to taste/aroma, or animals that are prohibited”. This was a precautionary measure to prevent Muslims from indulging something prohibited, and in his presentation, the Chairman of the MUI Fatwa Commission, KH Ma'ruf Amin, stated, “if something is pointing in the direction of haram, it is the way to haram.”
Malted beverages marketed as halal beer is dubious. This misrepresentation is not in accordance with Islamic law, and only leads to negative social, and cultural implications. So, are we to expect halal pork or halal gambling in future? This would only cause more confusion and make way for more slanders against Islam. In fact, malted beverages such as Barbican, Istak and Bavaria have casted doubts as its packaging does resemble actual beer bottles.
Isn’t it unfair to promote a product with beer in the name, no matter if its non-alcoholic? And what more when it is facilitated by Muslims? In a time where too many slanders have been made against Islam, Muslims should address any misunderstandings, instead of casting more doubt.
21 Дек. 2015