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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Vietnam. Beer production continues to grow, the largest brewer backs down

According to official statistics, in November 2015, beer production of Vietnamese industry amounted to 298.8 million liters of beer that is 8.7% more than for the same period last year.

In particular, the production of beer by Hanoi Beer Alcohol and Beverage Joint Stock Corporation (Habeco) is estimated at 52.5 million liters that is 6.5% more than for the same period last year. The largest Vietnamese brewing company Saigon Beer-Alcohol-Beverage Corporation (Sabeco) produced 120.8 million liters of beer. This is 5% less than last year.
Over 11 months of 2015, 3053.3 million liters of beer were produced which is 6.8% more than for the same period last year.
At the same time, the production of beer by Habeco corporation is estimated at 651 million liters with a growth of 5.6% compared to the previous year. On the contrary, according to the official data, Sabeco produced 1351.8 million liters that is 3.4% less than for the period from January to November 2014.

21 Дек. 2015



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